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Agency: 
Published/Aired: 
May 2012
Description: 

Security Systems Sony.
True Protection.

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro

Comments (11)

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Highest Rated

Bob08's picture
Bob08
Activity Score 749

Not conveying.

bakamono's picture
bakamono
Activity Score 1002

Can anyone explain? Every car was stolen?

because therefore it is

jponino's picture
jponino
Activity Score 601

oh okay ! i finally got it...
it's supposed to say the Sony security system (surveillance camera) is as good as having a watchman keeping an eye on your goods, i guess.

well, the copy is good but not that good, and anyway the execution doesn't ease the understanding..

kleenex's picture
kleenex
Activity Score 43473

I agree with what you say.

Execution is just wonky for me.

iamcreative's picture
iamcreative
Activity Score 262

confusing.

baliais's picture
baliais
Activity Score 2608

Took me so long to spot the little creepy guy.

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

I like this idea..

Chaminda Rathnayake

onuroncu's picture
onuroncu
Activity Score 3

i think good idea
but image is difficult to understand the other ones are beter for this.

killazol1's picture
killazol1
Activity Score 354

no no no

cvchitale's picture
cvchitale
Activity Score 1418

superb!!!!
@baliasis: the whole point is to comoflg it unlike the usual, visible CCTV cameras....n the 'creepy man' is the human angle behind the camera watching it..

theObserver's picture
theObserver
Activity Score 14

not impactful

Bob08's picture
Bob08
Activity Score 749

Not conveying.

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