Agency Network: 
May 2012

Print advertisment created by Dentsu, Russia for Sony, within the category: Electronics, Technology.

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov

Comments (16)

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Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Loved it..

Love creating ads..

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Sorry I think turning trees into books is a great investment.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Where did they get THAT stat? :P

The Jobless Writer
Will Think for Salary

NicoCiego's picture
Activity Score 1033

Yeah, I too think this ad needs to declare their source.

atilas lob's picture
atilas lob
Activity Score 66

From the friendly environment point of view, it's ok couse we save trees we save nature, but what happened to that old fashion irreplaceable feeling of reading a genuine book???
It's a bit of dilemma...I mean there's no feeling anymore. Art is good, maybe the tree of books and the headline parrot a bit each other.

ankitadv's picture
Activity Score 818

nice art

OkGo's picture
Activity Score 66

good !!

pierrelastname's picture
Activity Score 2869

one visual is enough... why three visuals showing the same??

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Because all creative have some weird obsession with making three visuals xD three is a campaign, apparently ;p

kcd0226's picture
Activity Score 91

Also, clients sometimes dictate how many ads they want.

José Arda's picture
José Arda
Activity Score 56

Nice execution!

salil sharma's picture
salil sharma
Activity Score 46

awesome ! Sony

kleenex's picture
Activity Score 49532

I love the ads.

VampAd's picture
Activity Score 1151


Klara K.'s picture
Klara K.
Activity Score 3343

I don't like the "an educated person". So if I don't read an entire tree of books a year, I'm stupid?

Kerninglife's picture
Activity Score 162

It's executed nicely but I feel like that is one of the more obvious concepts to go with. It's nice though.