Sony Noise Canceling Headphones: Classifieds ads

Sony Noise Canceling Headphones: Classifieds ads

Advertising School: Academy of Art University, San Francisco, USA
Copywriter/Art Director: Ciaran Parsley

Your rating: None Average: 5.5 (2 votes)

Comments

what's this!?

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

ivan's picture

Ads placed in the classifieds section.

kak!

The idea is very nice, but it was badly executed. Real bad. Why 3 classifieds with the same message? Where's the logo? Where is the 'professional' (or 'semi-professional', at least) look? :P

And the writing... (...)

I agree with you on the writing, especially on the second two. But by saying 'where's the logo?' and 'where's the 'prefessional' look', you are entirely missing the point. It is supposed to look like a classified ad, how many of them have logos?

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It's only an ad.

Agreed.
--
brandon

www.brandonknowlden.com

The top one works, because it looks like it is actually trying to make a feature of the noise sourcies a selling point. The next two are just saying noise/sony and not convincing. Looks to me like one good idea, lazy campaign follow through.

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It's only an ad.

As I said before, on the Forums, I really liked it. Clever idea.
______________
In God I trust

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