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Sony Noise Canceling Headphones: Classifieds ads
Advertising School: Academy of Art University, San Francisco, USA
Copywriter/Art Director: Ciaran Parsley
Comments
what's this!?
::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
Ads placed in the classifieds section.
kak!
The idea is very nice, but it was badly executed. Real bad. Why 3 classifieds with the same message? Where's the logo? Where is the 'professional' (or 'semi-professional', at least) look? :P
And the writing... (...)
I agree with you on the writing, especially on the second two. But by saying 'where's the logo?' and 'where's the 'prefessional' look', you are entirely missing the point. It is supposed to look like a classified ad, how many of them have logos?
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It's only an ad.
Agreed.
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brandon
www.brandonknowlden.com
The top one works, because it looks like it is actually trying to make a feature of the noise sourcies a selling point. The next two are just saying noise/sony and not convincing. Looks to me like one good idea, lazy campaign follow through.
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It's only an ad.
As I said before, on the Forums, I really liked it. Clever idea.
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In God I trust
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