Sony NEX 5: A little professional, Press

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Published: 2010


Ramezani's picture
315 pencils

hehe.. like the idea

ek kanya's picture
ek kanya
814 pencils

nice idea.

am an advertising junkie | read my flog at

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

The header "A little professional" leaves a bad taste in my mouth when I read it, maybe cause I'm not native English speaker, but you could interprete it as only a little bit professional.

CUTIEPIE's picture
347 pencils

Maybe if it were a "small profesional" it'd work better you say? yeah maybe! I think once you get it its ok!

Guest's picture

brilliant idea

Schirone's picture
98 pencils

mmmm don't know.. everyone love a huge professional camera.. showing this, ...shows some limitations...

i'm here because i'm procrastinating

riyelam's picture
366 pencils

Same here

Guest's picture

Despite the pun, I like the line.

It explains that while this little point-and-shoot camera remains easy to use, it gets results that you'd usually only expect from a larger camera.

Great photography/styling/retouching guys. A beauty.

Guest's picture

lovely.@ i like it.

Guest's picture


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