Sony: Nessie

Capture the truth with a 24.6 megapixel Alpha900.

Advertising Agency: Sparkfury Creative Consultants, Singapore
Creative Directors: Michael Wee, Perry Goh
Art Director: Johnny Tan
Copywriter: Llyon Lim
Photographer: Teo studio
Digital Imagery: Eye Candi Pte Ltd
3D animation: Vividthree productions Pte Ltd

August 2008


Guest's picture

How many times?

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Blaaah this is getting boring.

Guest's picture

again jackmancer does not get the idea.
this one is simple, fast, good message. Well done boys!
Go play with your study guys in Sydney jackmancer.
this forum is for guys who know what they are talking about.

Guest's picture

very nice

Guest's picture

Nice and simple idea. I believe if your clever enough to make this - you know it's a cliché and that becomes a part of the idea.

Guest's picture

Nessie again!

Andal's picture
863 pencils

Don't you get it, it's an elephant!

It's so easy to critic.

Davosk's picture
4815 pencils

To those who say done, learn more about advertising because you're missing something nice.

Guest's picture

So what if many people used Nessie before? This one stands out! Brilliant.

Guest's picture

Maybe you should learn more about what copycat means, this was DONE by Bravia (which copied someone else as well) but just executed in a different way, because both ideas are the same as they show that nessie is a fake. I'm sorry but this is done and dusted.

dnic garcia's picture
dnic garcia
22 pencils

Please no more Nessie's ads...

He just want rest in peace...

efox5's picture
85 pencils

This is funny lol

macuser's picture
32 pencils

Look again. You're not getting the point. This plays on all the old, out of focus, wobbly shots of nessie/bigfoot/ufos'. Nice idea guys, well done.

Wordnerd's picture
6692 pencils

this is nice, but a bit too subtle for my taste.

an_dpong's picture
17 pencils

good job!

Guest's picture

nice concept, i get it !
well done

Migzter13's picture
973 pencils

Nice. I'm sorry but I'm kinda into cryptids, so this works.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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