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Sony Microvault Tiny: Whale
Store the impossible.
Advertising Agency: FP7, Dubai, UAE
Creative Director: Marc Lineveldt
Art Director: Matthew Jones
Copywriter: Vincent Fichard
Published: November/December 2006
Comments
This is better than the wheelbarrow full of sawdust, sorry, mountain, but not as good as the elephant mousehole.
Weird style.
haha, it's a mousehole! I thought it was a shed. Thank you for clarifying.
Like the idea, but don,t like the campaign.
Why not to work only the "store". Who cares the "carry" or the "fit".
This is a storage device.
Nice although.
Thumb Up!
Doesn't need a line.
The name 'Sony Microvault' says it all.
Not to everyone.
Does need a line.
BUGGERS GRIPS aka 'Brown Pencil'
You definitely need the line.
It's hard to make a definite connection without it.
weird art direction, idea is just usual.
http://jennywhx.blogspot.com jwhx:Visionary
i like taht, fresh and clever
now the product shot is even bigger than the main visual. i think you can enlarge the main visual and make it more pixelated without ruining the idea.
idea has been done, art direction is lame. this is in the gutter, no?
http://www.freerangerobot.com
the idea's simple and easy to get.
not sure about the art. i think they don't need this graph paper background.
and to me, pixelated pics somehow imply bad/reduced quality.
cool campaign guys....nice one.
esp good to get it out of 7pf if you know what i mean :)
Never saw this campaign in the actual media??
Oh yeah, might have seen it once as a quarter page in Blind Arabian Equestrian Monthly.
could do with better illustration,, colour too..
Where can I get a copy of that adcook?
Strip. Strip. Strip.
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