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Sony Microvault Tiny: Whale

Sony Microvault Tiny: Whale
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Store the impossible.

Advertising Agency: FP7, Dubai, UAE
Creative Director: Marc Lineveldt
Art Director: Matthew Jones
Copywriter: Vincent Fichard
Published: November/December 2006

Comments

A. J. SMITH's picture 2850 pencils

This is better than the wheelbarrow full of sawdust, sorry, mountain, but not as good as the elephant mousehole.

Weird style.

PaulyG_fill in the blank's picture 1154 pencils

haha, it's a mousehole! I thought it was a shed. Thank you for clarifying.

Rusio's picture 326 pencils

Like the idea, but don,t like the campaign.
Why not to work only the "store". Who cares the "carry" or the "fit".
This is a storage device.
Nice although.
Thumb Up!

Black Pencil's picture 50 pencils

Doesn't need a line.
The name 'Sony Microvault' says it all.

A. J. SMITH's picture 2850 pencils

Not to everyone.

Does need a line.

BUGGERS GRIPS aka 'Brown Pencil'

B128's picture 394 pencils

You definitely need the line.
It's hard to make a definite connection without it.

jennywhx's picture 1144 pencils

weird art direction, idea is just usual.

otto54's picture 375 pencils

i like taht, fresh and clever

----------------------------
Advertising pass, pasta remain...

mrtalented's picture 2181 pencils

now the product shot is even bigger than the main visual. i think you can enlarge the main visual and make it more pixelated without ruining the idea.

wgeddes's picture 300 pencils

idea has been done, art direction is lame. this is in the gutter, no?

http://www.freerangerobot.com

addyhoch10's picture 2603 pencils

the idea's simple and easy to get.
not sure about the art. i think they don't need this graph paper background.
and to me, pixelated pics somehow imply bad/reduced quality.

kre8's picture 993 pencils

cool campaign guys....nice one.
esp good to get it out of 7pf if you know what i mean :)

adcook's picture 156 pencils

Never saw this campaign in the actual media??
Oh yeah, might have seen it once as a quarter page in Blind Arabian Equestrian Monthly.

Totto's picture 683 pencils

could do with better illustration,, colour too..

Intelligent ads are the need of the hour.

Tapper's picture 480 pencils

Where can I get a copy of that adcook?

Strip. Strip. Strip.

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