Sony Micro Vault Tiny 8 GB: Noah's ark

Store the impossible

Advertising Agency: FP7, Muscat, Oman
Creative Director: Noufal Ali
Copywriters Arun R Kumarasamy
Art Director: Noufal Ali, Satish Kumar
Photographer: Noufal Ali
Illustrator: Venu Gopal
Post Production: Renjith Pillai

Related videos by Shutterstock

11 comments

Gi_bo's picture
Gi_bo
1385 pencils

Noha´s ark?, quite an old visual. Seeing what has been done with this same concept, for me, its a big step back

GiBo

Billoughsby's picture
Billoughsby
5091 pencils

When something "old" is sourced in creative work, you look at how it is repurposed, recombined or recontextualized -- is it again meaningful or relevant? For me, this passes the test. It is as fresh as handmade art will always be. See a tip of the hat to Hicks here and there. Plenty to like in this set.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Gi_bo's picture
Gi_bo
1385 pencils

Is it relevant or meaningful?, cuz all I see is the same breeds of animals in pairs as its supposed to be, so to answer your question , NO, its not relevant nor meaningful, not for me, nor is it "well repurposed". Art is loveley though

GiBo

Billoughsby's picture
Billoughsby
5091 pencils

I agree it's lovely, and for me, I guess that gains it a ton of grace.

But on another point, I really haven't seen Noah's Ark out there in media very much lately, i.e. the last 20-30 years. So although it is historic, I am not sure it's overdone.

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

shaun1800's picture
shaun1800
293 pencils

Yeah it looks nice, but what it lacks is an interesting/different twist. They've basically just taken the image and done nothing with it.

ronalbull33's picture
ronalbull33
10 pencils

It's nice indeed. But, as shaun has pointed out, they haven't done anything with the image. Communicates the brand offering very well though :) Good work.

Sdb's picture
Sdb
1364 pencils

Very nice..

dadada's picture
dadada
1719 pencils

great :)

Everybody is creative, be yourself.

Cutarica's picture
Cutarica
3451 pencils

tho metaforical, simple and original. i love it.

kuzni's picture
kuzni
25 pencils

Amazing!

manumartin5's picture
manumartin5
1202 pencils

great work

Log in or register to post comments