Sony: Make.Believe, UC
Make.Believe
Believe that anything you can imagine, you can make it real.
Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci
13 comments
The print is not doing justice to the TV ads.
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Completely agree.
That's true.
i think prints r doing wht they hav to do...prints r talking abt the TVC...so as a campaign the TVC is what they want to highlight...
Doesnt work for me. The phrase is getting twisted. Its believe first then make.
This campaign seems like more of a call to action for prospective employees for the company (180LA) rather than for Sony.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
i love sony
Superb concept and Excellent AD. We don't need to mix up the print with the TVC to judge a print.
shahid
nice, best of the series
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~ Quite obviously, I have gathered no moss ! ~
believe. make.
SJB
Awesome tag line but the art direction doesn't seem very fresh.
for me this looks like an ad for promoting animation(institution)
its 'Uncharted 2' a game for Sony Playstation 3