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Sony HDD Handycam: Arm
Nonstop 41 hours...
41 hours nonstop recording with 60GB Hard Disk Drive. Now you can forget everything that you know about video cameras.
Advertising Agency: Publicis/Yorum Istanbul, Turkey
Creative Director: Cevdet Kizilay
Copywriter: Emrah Kural
Art Director/Illustrator: Firat Saygin
Photographer: Tayfun Rapayadziç (exit)
Published: 2007
Comments
huh?
it's so obvious. it's in his hand because...it's...a handy cam. yeah, i don't get it either.
man, his arm will surely be tired after 41 hours. I don't get it either. Maybe there's nothing to get.
oh wait, perhaps the veins in his arms are suppose to be a tripod. or that's just where he shoots up.
holy shit, at first I thought you were kidding, but once I looked at it again, you might be right. His veins do look like a tripod.
Tendons that is.
what, you're a webmaster and a physician?
Wow, if that's supposed to be tendons as a tripod, that could possibly be one of the worst ads I've ever seen. And what's with that layout?
Don't like.
Just a photoshop gimmick.
very disconnected with that tripod thing. mebbe wud've worked better for a non-shakecamera or something..
......what.....
USELESS
Misses.
>>>> That's not an ad. THIS is an ad.
What about her?
it would be better with a muscular body building hand, i mean the benefit isn't shown at all, novice work.
Is not a bad idea. But is not good either.
You kiddin' me? This looks like it should be inside the user guide. like in pg 30.
terrible
sds
I think there`s a problem here, even with the creative part over a white background the idea seems to be confusing. And... by now I can see that the winning ads are all about the show, I mean taking the visuals to the max (I have to say that Im a big fan of TBWA Paris`s work), so unless your insight is a superb idea I think is better to stay away from the minimalism.
There`s a lot to do with a "41 nonstop hours" brief.
Yep! Got the tripod idea right after looking at the ad...
Not amazing, but works. 41 hours non-stop recording!
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