Sony HDD Handycam: Arm

Nonstop 41 hours...
41 hours nonstop recording with 60GB Hard Disk Drive. Now you can forget everything that you know about video cameras.

Advertising Agency: Publicis/Yorum Istanbul, Turkey
Creative Director: Cevdet Kizilay
Copywriter: Emrah Kural
Art Director/Illustrator: Firat Saygin
Photographer: Tayfun Rapayadziç (exit)
Published: 2007

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24 comments

tjb1970's picture
tjb1970
488 pencils

huh?

sloppy4's picture
sloppy4
1496 pencils

it's so obvious. it's in his hand because...it's...a handy cam. yeah, i don't get it either.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

man, his arm will surely be tired after 41 hours. I don't get it either. Maybe there's nothing to get.

sloppy4's picture
sloppy4
1496 pencils

oh wait, perhaps the veins in his arms are suppose to be a tripod. or that's just where he shoots up.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

holy shit, at first I thought you were kidding, but once I looked at it again, you might be right. His veins do look like a tripod.

ivan's picture
ivan

Tendons that is.

Ivan Raszl, admin of AotW

sloppy4's picture
sloppy4
1496 pencils

what, you're a webmaster and a physician?

hang-the-dj's picture
hang-the-dj
1262 pencils

Wow, if that's supposed to be tendons as a tripod, that could possibly be one of the worst ads I've ever seen. And what's with that layout?

DarkSide's picture
DarkSide
1068 pencils

Don't like.
Just a photoshop gimmick.

Guest's picture
Guest

Should change name to BackSide

Guest's picture
Guest

Or StupidSide

LJ's picture
LJ
40 pencils

very disconnected with that tripod thing. mebbe wud've worked better for a non-shakecamera or something..

vincent's picture
vincent
28 pencils

......what.....

hotmail's picture
hotmail
26 pencils

USELESS

Rog's picture
Rog
6094 pencils

Misses.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
1262 pencils

What about her?

Guest's picture
Guest

What's an ad? Where's the ad? What are you talking about?

dadada's picture
dadada
1719 pencils

it would be better with a muscular body building hand, i mean the benefit isn't shown at all, novice work.

Everybody is creative, be yourself.

lauke's picture
lauke
112 pencils

Is not a bad idea. But is not good either.

B128's picture
B128
392 pencils

You kiddin' me? This looks like it should be inside the user guide. like in pg 30.

melocoton's picture
melocoton
987 pencils

terrible
sds

fractalrene's picture
fractalrene
1506 pencils

I think there`s a problem here, even with the creative part over a white background the idea seems to be confusing. And... by now I can see that the winning ads are all about the show, I mean taking the visuals to the max (I have to say that Im a big fan of TBWA Paris`s work), so unless your insight is a superb idea I think is better to stay away from the minimalism.

There`s a lot to do with a "41 nonstop hours" brief.

Beatboxer's picture
Beatboxer
1519 pencils

Yep! Got the tripod idea right after looking at the ad...

Not amazing, but works. 41 hours non-stop recording!

goci134's picture
goci134
240 pencils

not bad but not good anyway dude!

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