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Sony HDD Handycam: Arm

Sony HDD Handycam: Arm
Your rating: None Average: 6.8 (4 votes)

Nonstop 41 hours...
41 hours nonstop recording with 60GB Hard Disk Drive. Now you can forget everything that you know about video cameras.

Advertising Agency: Publicis/Yorum Istanbul, Turkey
Creative Director: Cevdet Kizilay
Copywriter: Emrah Kural
Art Director/Illustrator: Firat Saygin
Photographer: Tayfun Rapayadziç (exit)
Published: 2007

24 Comments

tjb1970's picture 474 pencils

huh?

sloppy4's picture 1514 pencils

it's so obvious. it's in his hand because...it's...a handy cam. yeah, i don't get it either.

PaulyG_fill in the blank's picture 1152 pencils

man, his arm will surely be tired after 41 hours. I don't get it either. Maybe there's nothing to get.

sloppy4's picture 1514 pencils

oh wait, perhaps the veins in his arms are suppose to be a tripod. or that's just where he shoots up.

PaulyG_fill in the blank's picture 1152 pencils

holy shit, at first I thought you were kidding, but once I looked at it again, you might be right. His veins do look like a tripod.

ivan's picture

Tendons that is.

sloppy4's picture 1514 pencils

what, you're a webmaster and a physician?

hang-the-dj's picture 1270 pencils

Wow, if that's supposed to be tendons as a tripod, that could possibly be one of the worst ads I've ever seen. And what's with that layout?

DarkSide's picture 1027 pencils

Don't like.
Just a photoshop gimmick.

I comment the comments

Guest's picture

Should change name to BackSide

Guest's picture

Or StupidSide

LJ's picture 40 pencils

very disconnected with that tripod thing. mebbe wud've worked better for a non-shakecamera or something..

vincent's picture 28 pencils

......what.....

hotmail's picture 26 pencils

USELESS

Rog's picture 6110 pencils

Misses.

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture 1270 pencils

What about her?

Guest's picture

What's an ad? Where's the ad? What are you talking about?

dadada's picture 1647 pencils

it would be better with a muscular body building hand, i mean the benefit isn't shown at all, novice work.

Critics are easy.

lauke's picture 110 pencils

Is not a bad idea. But is not good either.

B128's picture 394 pencils

You kiddin' me? This looks like it should be inside the user guide. like in pg 30.

melocoton's picture 989 pencils

terrible
sds

Rene Fractal's picture 1430 pencils

I think there`s a problem here, even with the creative part over a white background the idea seems to be confusing. And... by now I can see that the winning ads are all about the show, I mean taking the visuals to the max (I have to say that Im a big fan of TBWA Paris`s work), so unless your insight is a superb idea I think is better to stay away from the minimalism.

There`s a lot to do with a "41 nonstop hours" brief.

Beatboxer's picture 1523 pencils

Yep! Got the tripod idea right after looking at the ad...

Not amazing, but works. 41 hours non-stop recording!

goci134's picture 180 pencils

not bad but not good anyway dude!

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