Sony HDD camera: Line
Fit the world into a HDD
Advertising Agency: JWT, Shanghai, China
Creative Director: Lo ShuengYan
Art Directors: Ronnie Wu
Copywriter: Joe Wu
Illustrators: Ronnie Wu, Xiaodong Zhou
Photographer: Ben Wang
Retouching: DiZi Power
Published: 02,07


24 comments
nice.. i like it.
ideas....30 minutes nahi toh free.
to me it says just 'a veeeeery long cable' (or cord, what's the right word), not the benefits of owning this camera. execution... nothing new.
old concept. but really nice illustration
I don't agree. Really cheap illustration.
Ever seen
Gold lion 96 or 97 for Sony walkman...
Nice! Nice! Nice!
Illustration is nice, but it s so trendy, everyone use it.....for an high quality camera?
It s like alice in wonderland in black and white.
Too easy i think
Yeah, old concept.
But exaggerated nicely over the top. Nice image, but the shadow of the string is quite irritating.
shouldn't it be 'Fit the world into (an) HDD'?
Jaggy, MICA Ahmedabad
Nicely done, I like it! Ronnie, keep it up!
It is not so high defined to me
http://yonoveotele.wordpress.com/
good
great art, old idea, but i like it.
www.danielglezmilan.blogspot.com
Nice art!
sorry but that is not a creative ads
play again
awful illu
What has HDD to do with 'fitting in the world'? The handycam is not about high storage or recording space. Isn't HDD about high definition? What has it got to do with line (both the line and the line!)?
www.michaelwongcc.com
I bought that camera and the cable was TOO SHORT!!!! I only can draw half teletubbie with it!!!! T_T
Better than others some old ideas.
www.ad-dig.com
the shadow is disturbing, its a shame
HDD means a hard drive. HD means High def/
nice art though there's no big idea behind it...
very detail lines! nice one
* it's not how good you are. it's how good you want it to be *
very nice idea :)