20 comments

Capitalist's picture
Capitalist
132 pencils

Ohhh kay..I'm a bit slow, somebody help. What's the idea?

saman's picture
saman
50 pencils

It says that sony handycam will save all details of our living moments.

braindrain's picture
braindrain
240 pencils

Buy a Sony handicam and a plastic surgeon will scoop out your face and replace it with a cheesy vacation photo for free. Seems pretty straightforward.

the mighty ham's picture
the mighty ham
94 pencils

LOL! ^^^^^

the mighty ham's picture
the mighty ham
94 pencils

tragic handicam accident obviously.

glare's picture
glare
29 pencils

haha.
does look like it.

shrp0103's picture
shrp0103
104 pencils

lol

Claus Thaler's picture
Claus Thaler
32 pencils

Looks a bit scary.

Mayday's picture
Mayday
106 pencils

It simply doesn't fit.

courlis's picture
courlis
2 pencils

I understand the Sony style but really the idea isn't clear and the retouching is very mediocre.

whitespace's picture
whitespace
1953 pencils

This is Robocop minus the guns, the armor, and the balls.

mahi_dhk's picture
mahi_dhk
90 pencils

OAKKKKK..... It’s horrible....

johnf's picture
johnf
4 pencils

Like it or not the ad did it's job as it made you stop and look.

fersvax's picture
fersvax
1239 pencils

That's not enough, man.

FER.

johnf's picture
johnf
4 pencils

The first job of any ad is to cut through the clutter and grab viewers attention. You cannot convey your message other wise.
It seems everyone took away SONY and HANDYCAM so it was a success.

Too Many Shoes's picture
Too Many Shoes
4 pencils

ahhhh, no, it's an ad that has been featured on an industry specific website, inviting feedback and
comment. That's what made me stop and look.

Who is the target audience? Parents frightened of not being able to remember details of family holidays? Is the message video is better than photographs at recalling all the details of your precious memories? That's how I see it, but I don't think the copy supports this supposition.

the.adnerd's picture
the.adnerd
160 pencils

could be good, but this kind of idea needs super perfect image treatment.
we've seen too many playstation ads from tbwa to accept this.
too bad, i liked the idea...

do it again, c'on

charly's picture
charly
18 pencils

I have desire to vomit!

lara's picture
lara
114 pencils

evn i didn't get d ad still have to thank d team coz i got a new idea in all efforts 2 understand this ad

lara's picture
lara
114 pencils

but still waiting to understand this 1

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