Sony Handycam: Action

Not every action movie needs to be a major production.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Shannon Sutherland
Photographer: Fiona Morris
Copywriter: Kathy Mattick
Producers: Alice Quiddington, Jeremy De Villers


morising's picture
17 pencils

love the campaign.. it's cute.

lucas.zaiden's picture
93 pencils

Very nice idea...


kusseejner's picture
242 pencils

Children in advertising are not funny or cute. Unless their are your own. They are stupid. Please stop.

Abra Cadabra's picture
Abra Cadabra
102 pencils

It may be difficult for you to believe, but not all advertising is created to please or amuse you. I'll bet this campaign worked quite well for the product.

That being said, i agree that children are not funny or cute. In advertising or anything.

hexen's picture
4 pencils

It's not really about product selling. It's the benefit the users get from using the videocam.
I guess this campaign would appeal to parents more.

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