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Hand, Girl

Agency: 
Published/Aired: 
March 2012
Description: 

New panoramic 360°
Cyber-shoot DSC-TX200V

Advertising Agency: Cerebro Y&R, USA
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar

Comments (18)

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Highest Rated

YirisR's picture
YirisR
Activity Score 13

Sells the benefit of the product in a clear and simple way.
I like it!

Hadrons's picture
Hadrons
Activity Score 6017

New panoramic 360° - where ? prove it.. show us.
(and the gesture you picked that supposed to be hilarious and witty - is so lame.)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

lahaff's picture
lahaff
Activity Score 1518
Hadrons's picture
Hadrons
Activity Score 6017

nope.
How about a picture without the *artsy* affect?!
Show me what just happened now,impress me as much as possible.
Don't edit, don't cut, don't do silly gesture and think you are funny while you actually a joke, show me the results and let me, the audience decide, if I'll spend my money or not.

Be effective !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
Activity Score 4225

While I agree with your contention that this is an underperforming pretence of a campaign, using your idealistic logic of 'showing results', how would you propose selling a 3D TV to viewers without a 3D TV?

Hadrons's picture
Hadrons
Activity Score 6017

I'll think about a better medium. Most likely DM.

what say you?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
Activity Score 4225

For a 3D TV? Couldn't possibly say until I'd seen a brief... but for this camera doohickey, I'm surprised nobody's dusted off the zoetrope for another trot around the block. Maybe if GooglePlay snaps up Sony, they'll add it to their little cutesified media suitcase effort.

abake's picture
abake
Activity Score 1264

I don't get this campaign... don't get it all.

mitali prasad's picture
mitali prasad
Activity Score 458

even me..,,abake,,,,,it;s kind ig intriguing though,,,,!

mertos's picture
mertos
Activity Score 904

i don't get it all

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i don't like this ad

HellFish's picture
HellFish
Activity Score 185

This is my favorite. Very good job.

DZCHILE's picture
DZCHILE
Activity Score 6

Good

saherwafai's picture
saherwafai
Activity Score 114

very confusing and unclear

Donald Draper's picture
Donald Draper
Activity Score 137

Really? U guys don't get it? Pretty clear. Not crazy about the execution but the point is made. Clearly made.

someguy's picture
someguy
Activity Score 674

It's okay.

observant vicky's picture
observant vicky
Activity Score 194

could have been better.

drmahammad's picture
drmahammad
Activity Score 42

her blunt affect face while making her fingers with this sign "V" makes her as she is saying "i'm a fool cuz i'm using this cam." it gives me nothing about its panoramic feature

YirisR's picture
YirisR
Activity Score 13

Sells the benefit of the product in a clear and simple way.
I like it!

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