32 comments

gmdbala's picture
gmdbala
8 pencils

wow... nice creative thought

http://www.gstudio.co.in

joanna gorilla's picture
joanna gorilla
88 pencils

Fish be with you.

Kateter's picture
Kateter
2029 pencils

I'm starting to get sick & tired of this 'looks real' or 'just like real' or 'it's like you're there' concepts for LCD.
this is another one. nothing new, nothing special, nothing memorable...

thirty6chambers's picture
thirty6chambers
1464 pencils

I don't care if it's the same message as long as they show me the message in a fresh and interesting way. How many benefits can one product have? The key feature of a flat screen HDTV is that the picture is spectacular. I didn't give a shit about anything else besides the picture quality when I was shopping for my flat screen.

Kateter's picture
Kateter
2029 pencils

fair enough. I was just stating my opinion.

juliangray's picture
juliangray
987 pencils

He wasnt refering to the benefit itself (which is related exclusively to the product) but to the concept.

They are just saying "REAL LIFE PICTURE QUALITY" but failing to keep working on what happens with that benefit to take the concept further. Conceptually, its shallow, thats all. We know that with a HD TV the idea has to comunicate a great resolution and wide color range, but writing "great resolution and wide color range" shouldnt be enough.

The creative idea itself is correct but not impressive (which is the whole point with this visual sintesys of ads).

thirty6chambers's picture
thirty6chambers
1464 pencils

This should have been his response but I like the points your bring up. I agree that the message is quite shallow. However, I was mainly refuting the original poster's comment on how this piece is "nothing new, nothing special, nothing memorable...". I think a simple, although shallow, message that gets the point across in a fresh and interesting way can be new, special, and memorable. I'm not saying any of us are in the right or wrong, just different strokes for different folks I suppose.

joanna gorilla's picture
joanna gorilla
88 pencils

You're nothing but hot wind.

Kateter's picture
Kateter
2029 pencils

and you're nothing but zatelebana koklja ;-)

joanna gorilla's picture
joanna gorilla
88 pencils

Miserable childhood can't be cured.

Kateter's picture
Kateter
2029 pencils

and you seem to be the shining example.
insulting people for being nice.

thirty6chambers's picture
thirty6chambers
1464 pencils

Nice! I like the concept but the line could use a bit of work.

joanna gorilla's picture
joanna gorilla
88 pencils

Great work inspite of hot wind and sourgraping creeps with uti problems.

JAGGY's picture
JAGGY
1382 pencils

Love it.

Jaggy, MICA Ahmedabad

benjaminbrown's picture
benjaminbrown
439 pencils

V Nice, it's a small point, but I'd have cloned out every other joining line in the wood so it didn't cut through the copy.

jaws of wan hoon's picture
jaws of wan hoon
76 pencils

Congratulations

Brainsugar's picture
Brainsugar
1587 pencils

Boring. In agencies there is a strategic planing. Can they help to say something more interesting that this is flat, real etc...?
Colors like no others. THIS is a concept.
Just like reality, not any more.

juliangray's picture
juliangray
987 pencils

respect!

pixelbomb1's picture
pixelbomb1
2555 pencils

i like the contrast of the wall being in the 70's style.

Sincerely,
Arnold Santillan
714-206-2459

Bye's picture
Bye
1466 pencils

In my opinion this ad is completely ridiculous.

Jimdjango's picture
Jimdjango
15 pencils

What if the someone was actually feeding the fish and they were interacting with the real world. Then say something like "Experience it."

Spanky's picture
Spanky
4901 pencils

pretty much this exact ad was done years ago. except it was a tv sitting next to an aquarium.

akimbrell009's picture
akimbrell009
2 pencils

there's no need for copy.

joanna macaque's picture
joanna macaque
30 pencils

No need to put it here.

kgeiger's picture
kgeiger
7163 pencils

But WTF are they watching? The Aquarium Discovery Channel?

raverus's picture
raverus
1476 pencils

Zzzzzzzzzz

tantrik_indian's picture
tantrik_indian
953 pencils

There was some other LCT TV ad with fish. I agree it is getting a tad tiresome.
~~be cool eh!~~

~~this paranoid survived!~~

tantrik_indian's picture
tantrik_indian
953 pencils

Colours as a concept too has been used.
~~be cool eh!~~

~~this paranoid survived!~~

kanja's picture
kanja
100 pencils

a bit fake

persuader's picture
persuader
3 pencils

Simple and effective.

cortescreativo's picture
cortescreativo
118 pencils

DONE BY SAMSUNG, i saw it in the Samsung TOTAL COMMUNICATION DESIGN GUIDELINE 2005.

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Kieran's picture
Kieran
2 pencils

Ok. I actually art directed this ad 5 or 6 years ago. It's old. It really ain't that good. I'm not sure it was every brilliant but it is now certainly showing its age. I agree with most of the positive AND negative comments above.

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