Sony Ericsson Walkman: Park

The new W705 with Clear Audio System.

Advertising Agency: Saatchi&Saatchi Frankfurt/Bucharest
Executive Creative Directors: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography / CGI: Carioca
Producer: Vitalie Brega
Published: April 2009

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17 comments

morse's picture
morse
15439 pencils

Superb. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

elnietodeNicho's picture
elnietodeNicho
360 pencils

The concept is a little bit mixep up, they are saying that the sound you produce won't be heard by anybody and it's suppose to be all the way around. Maybe I'm taking it too literall, but for me it's forced.

dgbeltran's picture
dgbeltran
6 pencils

normally when you are in a studio that have 'that' stuff, the sound you do with a guitar or your voice, sounds pretty nice and clear....

jai hind's picture
jai hind
356 pencils

great art direction

jai hind
art director

Spinnaker's picture
Spinnaker
98 pencils

Lovely work. No matter where you are, just perfect, clear sounds all to yourself.

Guest's picture
Guest

these are soooooooooooo cool ..love them

Emran Hayat's picture
Emran Hayat
832 pencils

i love sony erricson... dnt like the ad much

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

What's that texture?

ivan's picture
ivan

Sound proofing used in audio studios to block out outside noise.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Exactly. If you are not in the industry. How would you know? Does not seem to be a good visual for the mass audience.

Guest's picture
Guest

perfectly clear sound is nothing for the mass audience either... this is a product for enthusiasts

Guest's picture
Guest

loooooooooovvvvvveee iiiiiiiiiittttttttt...!!!
love the detail ;)

Guest's picture
Guest

excellent idea and great art direction.

just write's picture
just write
653 pencils

this idea is simple and great..

Guest's picture
Guest

great piece of work

Bacon Face's picture
Bacon Face
107 pencils

nice doggy

Guest's picture
Guest

This is a nice campaign. Good work.

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