Sony Ericsson Walkman: Downtown

The new W705 with Clear Audio System.

Advertising Agency: Saatchi&Saatchi Frankfurt/Bucharest
Executive Creative Directors: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography / CGI: Carioca
Producer: Vitalie Brega
Published: April 2009

8 comments

morse's picture
morse
16530 pencils

Best of the three.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kibongo's picture
kibongo
116 pencils

And get yourselves run over because you cannot hear a goddamn thing...

Guest's picture
Guest

hehehe that's what i was thinking

Emran Hayat's picture
Emran Hayat
832 pencils

hahaha... rite

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

and four creative directors on the credits - so saatchi frankfurt step on the idea of bucharest for to taking credit for some other - poor burkhart

mpared's picture
mpared
562 pencils

these are amazing very cool

pkz's picture
pkz
4 pencils

Well, the concept seems to be very good, however I am not sure if it is appropriate for the product. I mean it is still a walkman, not top-class hi-fi audio and the target audience is much wider than audiophile niche. The issue is that many of them might not get it.

Guest's picture
Guest

wow, just great ;-)
and very clear to me - especially that i own a new Sony Ericsson and the sound is really something else! you should try

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