Sony Ericsson: Park

The new W705 with Clear Audio System.

Advertising Agency: Saatchi&Saatchi Frankfurt/Bucharest
Executive Creative Directors: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky
Creative Directors: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography / CGI: Carioca
Producer: Vitalie Brega

April 2009


morse's picture
17002 pencils

Superb. Love it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

elnietodeNicho's picture
360 pencils

The concept is a little bit mixep up, they are saying that the sound you produce won't be heard by anybody and it's suppose to be all the way around. Maybe I'm taking it too literall, but for me it's forced.

dgbeltran's picture
6 pencils

normally when you are in a studio that have 'that' stuff, the sound you do with a guitar or your voice, sounds pretty nice and clear....

jai hind's picture
jai hind
356 pencils

great art direction

jai hind
art director

Spinnaker's picture
98 pencils

Lovely work. No matter where you are, just perfect, clear sounds all to yourself.

Guest's picture

these are soooooooooooo cool them

Emran Hayat's picture
Emran Hayat
832 pencils

i love sony erricson... dnt like the ad much

Creativity is a natural extension of our enthusiasm

Guest's picture

What's that texture?

ivan's picture

Sound proofing used in audio studios to block out outside noise.

Guest's picture

Exactly. If you are not in the industry. How would you know? Does not seem to be a good visual for the mass audience.

Guest's picture

perfectly clear sound is nothing for the mass audience either... this is a product for enthusiasts

Guest's picture

loooooooooovvvvvveee iiiiiiiiiittttttttt...!!!
love the detail ;)

Guest's picture

excellent idea and great art direction.

just write's picture
just write
653 pencils

this idea is simple and great..

Guest's picture

great piece of work

Bacon Face's picture
Bacon Face
107 pencils

nice doggy

Guest's picture

This is a nice campaign. Good work.

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