Sony: Don't forget the milk

Sony In-Car Audio Together with Bluetooth presents “Hey Sweetie, Don’t Forget the Milk.” Enmore Rd. Mike & the Mrs Live at the Crossroads. Friday 6.30 pm to 6.33 pm.
Hands free conversations through your sound system.

Advertising Agency: Saatchi & Saatchi Australia
Creative Director: Steve Back
Art Directors / Copywriters: Vince Lagana, Steve Jackson
Illustrators: Ken Taylor, Daymon Greulich

June 2008


RoodDood's picture
46 pencils

I have to say reminiscent of the stuff done by aquent recently.

But having said that, it's still a pretty interesting take on the product.

andrej dwin's picture
andrej dwin
937 pencils

even though the illustration/art direction is extremely good, the movie poster (or whatever this is) idea is too overdone.

AdArena: Sex Sells

Swiss's picture
39 pencils

Good one!

dico's picture
332 pencils

Really great art direction but i agree, the idea is not really new.

daydream's picture
21 pencils

they all look really nice. but this one looks a little too grand theft auto.

CreepingFeature's picture
244 pencils

What's the relevance? Just using the movie poster style for style's sake?

mlsman5000's picture
128 pencils

They're in the style of concert posters. Because you can chat through your stereo the words of the conversation a billed instead of concert details.

I'm rather jealous of these.

sparky's picture
454 pencils

really nice art direction...

ssguixi's picture
213 pencils

I digg it cos i live next to this RD...

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