Sony Cycle Energy: Robot

Sony Cycle Energy: Robot

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Your rating: None Average: 6.9 (9 votes)

Comments

Leandro's picture
Submitted by Leandro on Fri, 2008-04-25 19:57.

nice packshot

Submitted by bompa on Sat, 2008-04-26 10:26.

Student work. In fact I did it at school.

Submitted by Ringo on Sat, 2008-04-26 21:43.

so that not send it at clio? now serious finalist like this.

Submitted by lucciano marisio on Sun, 2008-04-27 19:37.

trabajo de estudiantes??? guajaja que idotas son los que se pasan diciendo eso, está simple, buenísima, además ganó un par de premios

Lu*

Submitted by dieguiski on Sun, 2008-04-27 19:41.

no paran de postearla

Chris's picture
Submitted by Chris on Mon, 2008-04-28 04:53.

supoib

Submitted by cwiss on Mon, 2008-04-28 07:56.

I have a robot here with me right now which looks virtually identical and it's clockwork and theres loads like it like that.

think the same idea has been done for duracell with the bunnies.

poster looks a really low down too.

Submitted by rambambiro on Mon, 2008-04-28 10:10.

What do you mean by "low down", I love the campaign, but this ad most. Congratulations

Submitted by ivancapo on Mon, 2008-04-28 10:15.

This is my favourite. And won in el Ojo de Iberoamerica last year