Sony Cycle Energy: Robot

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

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9 comments

Leandro's picture
Leandro
117 pencils

nice packshot

bompa's picture
bompa
318 pencils

Student work. In fact I did it at school.

Ringo's picture
Ringo
33 pencils

so that not send it at clio? now serious finalist like this.

lucciano marisio's picture
lucciano marisio
166 pencils

trabajo de estudiantes??? guajaja que idotas son los que se pasan diciendo eso, está simple, buenísima, además ganó un par de premios

Lu*

Lu

dieguiski's picture
dieguiski
16 pencils

no paran de postearla

Chris's picture
Chris
1987 pencils

supoib

cwiss's picture
cwiss
74 pencils

I have a robot here with me right now which looks virtually identical and it's clockwork and theres loads like it like that.

think the same idea has been done for duracell with the bunnies.

poster looks a really low down too.

rambambiro's picture
rambambiro
57 pencils

What do you mean by "low down", I love the campaign, but this ad most. Congratulations

ivancapo's picture
ivancapo
88 pencils

This is my favourite. And won in el Ojo de Iberoamerica last year

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