Sony Cycle Energy: Boat

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices


krautland's picture
3216 pencils

this could have been an interesting viral campaign had you added the brand information to the poster itself.
just a little bit more work and it would have been contemporary as opposed to a throwback to 1995.

too bad.

ivancapo's picture
88 pencils

There is a viral campagin:

alialli's picture
211 pencils

I like the campaign but brand is just not standing out. Also art needs a lot more dramatization.

rambambiro's picture
57 pencils

I don't agree, because I think the art of this ad is trying to show realism instead of dramatism. I really like the campaign.

step 1 step 2's picture
step 1 step 2
38 pencils

Should pseudo-critics just shut up?

Arebehn's picture
50 pencils

krautland you are absolutely right.

Mc Cain's picture
Mc Cain
29 pencils

I think it's a solid campaing.

Good work guys!

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