Sony Cycle Energy: Boat

Sony Cycle Energy: Boat

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Your rating: None Average: 6.2 (13 votes)

Comments

Submitted by krautland on Fri, 2008-04-25 20:49.

this could have been an interesting viral campaign had you added the brand information to the poster itself.
just a little bit more work and it would have been contemporary as opposed to a throwback to 1995.

too bad.

Submitted by ivancapo on Mon, 2008-04-28 10:26.

There is a viral campagin:

http://youtube.com/watch?v=-pJg-dCP1VY

Submitted by alialli on Fri, 2008-04-25 23:21.

I like the campaign but brand is just not standing out. Also art needs a lot more dramatization.

Submitted by rambambiro on Mon, 2008-04-28 10:13.

I don't agree, because I think the art of this ad is trying to show realism instead of dramatism. I really like the campaign.

Submitted by step 1 step 2 on Sat, 2008-04-26 03:58.

Should pseudo-critics just shut up?

Submitted by Arebehn on Mon, 2008-04-28 09:31.

krautland you are absolutely right.

Submitted by Mc Cain on Mon, 2008-04-28 10:23.

I think it's a solid campaing.

Good work guys!