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Sony Cybershot: Scuba diver
New Cybershoot Zoom Pro. You don't need to be there.
Sony
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Head of Art: Maximiliano Sanchez
Art Directors: Nicolas Foresi, Diego Fernandez Brun
Copywriter: Juan Mesz
Comments
so what is the point the guy wearing scubasuits??????
odd way to telling super zoom
http://pixelsaurus.multiply.com
It is saying, you don't need to be in the water to shoot marine life. You can even be on the top of a building.
You've just proven by your having to explain the idea that this ad is SO not working...
ditto on the yuck
ideas....30 minutes nahi toh free.
up to 40th floor building with scubasuits... :P
http://pixelsaurus.multiply.com
There is a good concept in there (the reckoning approach is interesting), but I dont think this is the best way to say it.
WTF!!!!
I think its a great idea
awesome infact... bravo
for those who think they're better... give it a shot
Nice work guys
mierda
si fallon london hace trabajos extraordinarios para sony, euro de bs as hace trabajos de estudiantes mediocres. por ahi sony necesite urgente un review en bs as.
I like it, sometimes I feel weird, I get most of those ads first time a read then I see tons of comments saying that they didnt understand the idea... is it lazyness to think from other ppl or am I too smart? lol
Oh yeah one important thing I forgot to say something, there should be the ocean on the view not buildings.
que es eso vef
$:That's not an ad. THIS is an ad.
I think its an effective strategy...and I get it. It's not neccesarily a bad ad if one person doesn't get it. The demographic they had in mind clearly wasn't one of simple people.
Sorry tbtfe, but It is not for lack of intelligence that some have failed to understand this ad.
Rather, it's the failure of the art director to include what is so obviously lacking—a view of the ocean.
Pretty "simple" don't ya think?
This is just not working. Too forced and not thought through.
EURO? hahaha
Agree with Mr DJ.
Feels a bit 6 degrees of...
>>>> That's not an ad. THIS is an ad.
stupid Ad nih
you don't have to wear this thing lah to take some photo
haiyah
::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
it doesn't work if he's on top of a building.. wheres the water?
I don't know. So what?
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