Sony Cyber-Shot Marine Pack: Kids

Cyber-shot marine pack.
Available for T and W series.

Advertising Agency: Saatchi & Saatchi Sydney, Australia
Photographer: Stephen Stewart
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett


Guest's picture

hair underwater? like that?

KESHAV's picture
149 pencils

good creative i like it.

Guest's picture

Wow, the hair stills lays so nicely down in water.

Guest's picture

Same idea as campaign on ads of the world a month ago - pool cleaner!

Guest's picture

Whats creative here ? Une pub pour un appareil photo qui va sous l'eau, et l'annonce, c'est, des gens qu'on prend en photo sous l'eau ! l'éxé est ratée, qui a déjà vu quelqu'un rester assis sous l'eau ? Don't like it !

Guest's picture

sorry, too obvious these were not taken underwater

sevi's picture
12 pencils

hi guys, anybody can explain it, i can't get what it means

Guest's picture

this one proves it's a comp job, thus taking the "cool" out of the campaign.
Would have like to have seen some real under water effects on clothes, maybe if they were just flaoting off the bottom would have been much cooler!

Guest's picture

No insight. no benefit. not even a first thought. says nothing. just a straight picture taken underwater. executed badly three times over.

It's called marine pack... MARINE PACK... then you shoot it in a pool.

get lost.


eclipse011's picture
44 pencils

How lame. Not only the idea, but also the execution. Why this photoshopped picture when you promote a camera that can actually take pictures under water?

Guest's picture

Anyone who thinks this ad is good must be crazy

Guest's picture

Leaving behind the underwater shot with straight hair... Why? Why is this under water? If you explain me that, i will give good credit to the people who did this.

kitkiritkit's picture
73 pencils

too literal

Grrrr's picture
1963 pencils

More to do with colour filters than underwater...

freakart's picture
534 pencils

Ok! But why the hell they would want to do that underwater?

You have a idea but no backup for it.


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Guest's picture

Funny that the light reflected by the water only hits the ground and not the children...

rolling.stone's picture
2740 pencils

how long one can survive underwater ?

btw why hairs are static, no bubbles


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