Sony Cyber-Shot Marine Pack: Family
Cyber-shot marine pack.
Available for T and W series.
Sony
Advertising Agency: Saatchi & Saatchi Sydney, Australia
Photographer: Stephen Stewart
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Toby Pike
Copywriter: Daniel Barrett
18 comments
Nice concept, but very bad execution.
Why not putting the family in the water to have the real bubbles and hair and clothes effects ?
I agree. That's what I thought too.
It would've worked better if the clothes and hair had the floating underwater effect, not static like these.
Agree with Dany. Could have been at least a bit more interesting.
S&S u sux big time _|_
Creativity is a natural extension of our enthusiasm
bad execution
Superb Idea. I thinks Art direciton may better than persent but its also good Art Direction
Live with Passion
How lame. Not only the idea, but also the execution. Why this photoshopped picture when you promote a camera that can actually take pictures under water?
hahahaha.. i agree
Agree with all the comments above. WAAAAAY too subtle. Have some fun with it. Make the family look like they actually wanted an underwater family picture. Lots of hair floating, dresses all over, cheeks full of air as they frantically try to keep holding their breath for the camera. THAT would be fun. You could just imagine this zany family planning this fun shot. The current ad is the wrong approach.
Here people may ununderstand that people are under water
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
It's not about "subtle" it's about the clothes and the hair NOT being wet in these shots. They should've been actually underwater. Duh.
+++
"I love some things, and don't love some other things."
si estas vendiendo una camara para sacar fotos abajo del agua... por qué tenés que cagar todo con un trabajo tan malo de photoshop para mostrar gente dentro del agua?? tu camara no está para eso???
además la idea es bastante mala muchachos...
Que drolito !
done?
http://adsoftheworld.com/media/print/blu52_karate?size=_original
seriously bad execution
Sorry but it don't seems like they are in the water, could be so much better i think.
Simple things missed!!!!
Very simple art direction things missed, lame!!!!!
bubble and floating hair would have made it better
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