Sony Cyber-shot: Cheese
Advertising Agency: Promoaction DDB, Riyadh, Kingdom of Saudi Arabia
Creative Director: Olivier Grateau
Art Directors: Ajit Sahu, Sameer Kharpude
Copywriter: Mohammed Abou Abdou
Illustrator: Ajit Sahu
Published: March 2010
38 Comments
Does it smell like cheese? Or what?
Cheeeeeeeeese click!
Hehe, funny but clever insight.
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It is really a clever and great idea
Very smart.
i like..
TAMER SAMY
www.leapstudios.net
but the execution ... i mean you can use real cheese and use it to built the camera its very nice idea
Cheeeeeeeeeeeeeeeeeeeeeeese :D
wonderful ad
I don't like the idea. Second, the cheese looks way to artificial. It looks like a piece of soap that should resemble cheese.
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repeat after me "cheese" ... I dont like
super
Life is a joke. Laugh.
positive
bvital
i dont get it!
Appreciate the effort from Saudi Arabia.
withalltherespects
A BIG S M I L E !
khanz
Nice clever idea.
Simple ideas are the best !
could someone explain?
I was confused too. But check the 2nd comment, It's clear.
Ok, but I don't think it is particularly clever.
the is not good if you need to explain it to your target audience ....... not all clever ideas are good ads...
Cool idea. Love it
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
cheesy
I took me a few seconds, but funny.
That's me!
http://blog.tapuz.co.il/wranger
Why? Please, tell me why. Why are you doing this?
Do you think this ad is going to sell more cameras?
Oh, my gosh.
Cheese... Fun.
where is the efficiency?
a joke is not an ad
Now that's a cheesy ad from Saudi Arabia! Not working tho!
great insight, beautiful execution
Caralho, que merda.
nice but way too simple. although i usually love simple it makes it look old.
I guess they are saying everyone will smile at you if you are taking photos with this camera. BUT I didn't get it either at first glance.
Nice insight, but, where is the brand benefit? does not tell me anything good about the camera.
stupid...
Little more than a bad pun to me.
i wish i had done that
its a awesome. i wish i had done that
Took a while for me to get this. Concept's good, but yea, like what they say, not all clever ads are good ads.
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"Nihil sub sole novum"
Too bad that this work doesn't belong to the names above ... with all my respect to everyone... IT WAS DONE BY ME... and they said as I was doing an intern-ship there so they can't write my name in there.... This is an injustice.