Sony Cyber-shot: Cheese

Advertising Agency: Promoaction DDB, Riyadh, Kingdom of Saudi Arabia
Creative Director: Olivier Grateau
Art Directors: Ajit Sahu, Sameer Kharpude
Copywriter: Mohammed Abou Abdou
Illustrator: Ajit Sahu
Published: March 2010

39 comments

SAM75's picture
SAM75
220 pencils

Does it smell like cheese? Or what?

Guest's picture
Guest

Cheeeeeeeeese click!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hehe, funny but clever insight.

Guest's picture
Guest

It is really a clever and great idea

Guest's picture
Guest

Very smart.

tamer samy's picture
tamer samy
683 pencils

i like..

Guest's picture
Guest

but the execution ... i mean you can use real cheese and use it to built the camera its very nice idea

Guest's picture
Guest

Cheeeeeeeeeeeeeeeeeeeeeeese :D
wonderful ad

capywriter's picture
capywriter
5511 pencils

I don't like the idea. Second, the cheese looks way to artificial. It looks like a piece of soap that should resemble cheese.

Guest's picture
Guest

repeat after me "cheese" ... I dont like

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

super

Life is a joke. Laugh.

bvital's picture
bvital
198 pencils

positive

Guest's picture
Guest

i dont get it!

Adaddicted's picture
Adaddicted
3435 pencils

Appreciate the effort from Saudi Arabia.

withalltherespects

imtiyazkhan's picture
imtiyazkhan
49 pencils

A BIG S M I L E !

khanz

Hibon's picture
Hibon
3736 pencils

Nice clever idea.

Simple ideas are the best !

Guest's picture
Guest

could someone explain?

SAM75's picture
SAM75
220 pencils

I was confused too. But check the 2nd comment, It's clear.

Guest's picture
Guest

Ok, but I don't think it is particularly clever.

Guest's picture
Guest

the is not good if you need to explain it to your target audience ....... not all clever ideas are good ads...

alexander_bickov's picture
alexander_bickov
3283 pencils

Cool idea. Love it

Minerva Pinto's picture
Minerva Pinto
1394 pencils

cheesy

TommyO's picture
TommyO
1866 pencils

I took me a few seconds, but funny.

Bianconiglio's picture
Bianconiglio
406 pencils

Why? Please, tell me why. Why are you doing this?
Do you think this ad is going to sell more cameras?
Oh, my gosh.

Zulu-1's picture
Zulu-1
130 pencils

Cheese... Fun.

Hiperion's picture
Hiperion
3138 pencils

where is the efficiency?
a joke is not an ad

Guest's picture
Guest

Now that's a cheesy ad from Saudi Arabia! Not working tho!

michelangelo's picture
michelangelo
660 pencils

great insight, beautiful execution

Guest's picture
Guest

Caralho, que merda.

Guest's picture
Guest

nice but way too simple. although i usually love simple it makes it look old.

Dzsoi's picture
Dzsoi
6440 pencils

I guess they are saying everyone will smile at you if you are taking photos with this camera. BUT I didn't get it either at first glance.

Guest's picture
Guest

Nice insight, but, where is the brand benefit? does not tell me anything good about the camera.

Copy_ranter's picture
Copy_ranter
194 pencils

stupid...

Guest's picture
Guest

Little more than a bad pun to me.

Guest's picture
Guest

i wish i had done that

Guest's picture
Guest

its a awesome. i wish i had done that

dollypoppin's picture
dollypoppin
1423 pencils

Took a while for me to get this. Concept's good, but yea, like what they say, not all clever ads are good ads.

---------
"Nihil sub sole novum"

msinjab's picture
msinjab
2 pencils

Too bad that this work doesn't belong to the names above ... with all my respect to everyone... IT WAS DONE BY ME... and they said as I was doing an intern-ship there so they can't write my name in there.... This is an injustice.

reemserena's picture
reemserena
29 pencils

loool i love it :)))))

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