Sony Cyber-shoot Digital Cameras: Hand, Girl

New panoramic 360°
Cyber-shoot DSC-TX200V

Advertising Agency: Cerebro Y&R, USA
VP Creative: Jorge Heilbron
Art Director: Juan Francisco Bernal
Creative: Germán Ponce
Account Executive: Yolani Faraudo
Photographer: Ricardo López / VFX, Onegona
Photo Retouching: Mario Monteza
Other credits: Victor Chizmar

Related videos by Shutterstock

18 comments

Hadrons's picture
Hadrons
5743 pencils

New panoramic 360° - where ? prove it.. show us.
(and the gesture you picked that supposed to be hilarious and witty - is so lame.)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
5743 pencils

nope.
How about a picture without the *artsy* affect?!
Show me what just happened now,impress me as much as possible.
Don't edit, don't cut, don't do silly gesture and think you are funny while you actually a joke, show me the results and let me, the audience decide, if I'll spend my money or not.

Be effective !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

While I agree with your contention that this is an underperforming pretence of a campaign, using your idealistic logic of 'showing results', how would you propose selling a 3D TV to viewers without a 3D TV?

Hadrons's picture
Hadrons
5743 pencils

I'll think about a better medium. Most likely DM.

what say you?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

For a 3D TV? Couldn't possibly say until I'd seen a brief... but for this camera doohickey, I'm surprised nobody's dusted off the zoetrope for another trot around the block. Maybe if GooglePlay snaps up Sony, they'll add it to their little cutesified media suitcase effort.

abake's picture
abake
1239 pencils

I don't get this campaign... don't get it all.

mitali prasad's picture
mitali prasad
408 pencils

even me..,,abake,,,,,it;s kind ig intriguing though,,,,!

mertos's picture
mertos
899 pencils

i don't get it all

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i don't like this ad

HellFish's picture
HellFish
167 pencils

This is my favorite. Very good job.

DZCHILE's picture
DZCHILE
6 pencils

Good

saherwafai's picture
saherwafai
114 pencils

very confusing and unclear

Donald Draper's picture
Donald Draper
137 pencils

Really? U guys don't get it? Pretty clear. Not crazy about the execution but the point is made. Clearly made.

someguy's picture
someguy
625 pencils

It's okay.

observant vicky's picture
observant vicky
194 pencils

could have been better.

drmahammad's picture
drmahammad
42 pencils

her blunt affect face while making her fingers with this sign "V" makes her as she is saying "i'm a fool cuz i'm using this cam." it gives me nothing about its panoramic feature

YirisR's picture
YirisR
13 pencils

Sells the benefit of the product in a clear and simple way.
I like it!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments