Sony: Construction Shadows

Noise Cancelling Headphones

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Jorge Muñoz, Alberto Weand Ortiz
Copywriters: Jorge Heilbron, Jorge Tavera
Illustrator / Photographer: Josefina Pro
Digital Retouchers: Raul Pardo, Alberto Weand Ortiz
Published: October 2010

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6 comments

rakel's picture
rakel
250 pencils

everything works fine... but i think i dont like the pruduct right on top of the model.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I like the idea, art direction coulda been more in favor of product

I saw just the shadows at first and though of the Hiroshima People shadows at first...thought the product could cancel out the sound of an A-Bomb... impressive :)

kulago's picture
kulago
101 pencils

Concept wise it is good, maybe find a way to place the product in a good manner...look like a big bubble thing hanging which look not very normal.

nathalie d's picture
nathalie d
31 pencils

pffft.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

the Hiroshima thing, was the first thought I came to as well.
I find them a little spooky.- ghost's etc..

it's a good concept,
Perhaps had the contrast been turned down a little it would be a little more real world.

HellFish's picture
HellFish
170 pencils

I love it, great concept.

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