Sony Bravia: Yellow Ribbon
Tie a [yellow] ribbon.
Sony Bravia. Color like no other.
Advertising Agency: Cerebro Y&R, Panama City, Panama
Executive Creative Director: Jorge Heilbron
Creative Director: Rafa Arrocha
Art Director: Alberto Weand
Illustrator: Antonio Valdes
Additional credits: Demian Veleda
Published: February, 2009
11 comments
Previous executions of the same campaign:
http://adsoftheworld.com/media/print/sony_bravia_pink
http://adsoftheworld.com/media/print/sony_bravia_green
http://adsoftheworld.com/media/print/sony_bravia_blue
Ivan Raszl, admin of AotW
so what are they doing, proving that the screen has all the spectrum or ripping of their own previous ads?
| Everartz |
i have the same doubt.
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Comunique9
Great use of swatches. Smart campaign.
It works for me. It's and endless campaign.
Took me a while. Very clever!!!
Why stop at 3. This idea deserves many more ads.
Congratulations!
It's clever... but says zero about the benefits of the product. Its.... a......color..... tv. Yes, and?
OK, it took me a little while.
But clever.
love it....but in the first two it is complicated cuz the name of the movie is not so known. At first, It made me think it was about something else. It could perfectly have read TIE A RIBBON, without even noticing there is a missing word (yellow), my point: language should be universal, movies should be more renowned. The Pink panther and Hunt For Red October, those are gr8.
GiBo
sony bravia tv's are pixelated?