Sony Bravia: Yellow Ribbon

Tie a [yellow] ribbon.
Sony Bravia. Color like no other.

Advertising Agency: Cerebro Y&R, Panama City, Panama
Executive Creative Director: Jorge Heilbron
Creative Director: Rafa Arrocha
Art Director: Alberto Weand
Illustrator: Antonio Valdes
Additional credits: Demian Veleda
Published: February, 2009

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11 comments

everartz's picture
everartz
7611 pencils

so what are they doing, proving that the screen has all the spectrum or ripping of their own previous ads?

| Everartz |

jsantanaxp's picture
jsantanaxp
397 pencils

i have the same doubt.

Guest's picture
Guest

Great use of swatches. Smart campaign.

Guest's picture
Guest

It works for me. It's and endless campaign.

Guest's picture
Guest

Took me a while. Very clever!!!

tak's picture
tak
23 pencils

Why stop at 3. This idea deserves many more ads.
Congratulations!

Guest's picture
Guest

It's clever... but says zero about the benefits of the product. Its.... a......color..... tv. Yes, and?

soya's picture
soya
12 pencils

OK, it took me a little while.
But clever.

Gi_bo's picture
Gi_bo
1385 pencils

love it....but in the first two it is complicated cuz the name of the movie is not so known. At first, It made me think it was about something else. It could perfectly have read TIE A RIBBON, without even noticing there is a missing word (yellow), my point: language should be universal, movies should be more renowned. The Pink panther and Hunt For Red October, those are gr8.

GiBo

Guest's picture
Guest

sony bravia tv's are pixelated?

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