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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Sony Bravia: Widescreen
Advertising Agency: TE4M, Bogotá, Colombia
General Manager: Alejandro Zapata
Creative Directors: Alexander Pineda, Carlos Eduardo Romero
Media Director: Joaquín Pérez
Published: August 2007
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muy bien pensado, eduardo que bueno que esten sacando piezas como estas, sigan haciendolo asi
done before many, many, many times, and MUCH BETTER should i say...
take a look in some links posted above...
These are pretty cool, they nailed me with this one because that is one of my biggest annoyances.
Culture In Ads: www.culturaltheology.org
Done before...
Example?
http://adsoftheworld.com/media/print/haier_romeo_juliet
http://adsoftheworld.com/media/print/haier_tom_jerry
http://adsoftheworld.com/media/print/haier_bonnie_clyde
http://adsoftheworld.com/media/print/mcdonalds_big_mac
100% pure colombian...
...genius!
Way to go, guys! This shows that latin america is HOT in fresh ideas and that we have nothing to envy from european countries like England or Canada. Great original idea, beautifully executed.
european countries like canada??????
добро пожаловать и наслаждается!
The Prozac Republic®
600% done before...
...lame!
You're the genius...
1) Because this has been done before
2) This has been done before much better
3) You think Canada is in Europe.
SIMPLE, DIRECTO EXCELENTE!
Would be better with some words in which the outer letters are crucial because it makes another meaning otherwise, such as "(l)owe(r)" or whatever.
That's a good idea, a new twist to an old resource: whole/hole, believe/lie, close/lose...
.one to deat.
.redicatabl.
.orin.
.bviou.
.ucked.
>>>> That's not an ad. THIS is an ad.
...oo funn...
Culture In Ads: www.culturaltheology.org
Wow, responding to how cliche an ad is by borrowing from Crocodile Dundee. That's almost brilliant.
simply good
I liked the other campaign... better concept/art
what?
Clever. I don't get think the other ones are as effective.
-Ross
Ann Arbor Web Designer
Seriously Ivan?
Have Heart, you can't just throw accusations like that and then don't give any proof. I think that if you are such a genius yourself, you should put a link to the ad that you say was done before much better.
And for the record, I DO know that Canada is in North America, I meant, countries that have an european "mentality".
www.savecolombia.org
jajaja done to death, badly executed, and anakin... the proof is here.
http://adsoftheworld.com/media/print/haier_romeo_juliet
http://adsoftheworld.com/media/print/haier_tom_jerry
http://adsoftheworld.com/media/print/haier_bonnie_clyde
That's not the same at all!
That one was done with the name of famous pictures, not stuff you can see on TV. That's totally different. I think everyone would agree. And how do you know that that campaign was previous to this one? Maybe it was the other way around... haven't you thought about that?
I reiterate my congratullations to TE4M Bogotá. Do you think you have a copywriter vacancy over there... ha ha ha! No, just kidding.
But seriously, do you?
The Romeo+Julie/Tom+Jerry/Bonnie+Clide campaign was uploaded on feb.24, so in effect, it was published before this one (or at least uploaded 6-months before).
Maybe the team at Colombia thought of this before, but... Ideas are free my friend. They are in the air, and the paternity belongs to the one that actually WORKS on the idea a make it a finished work (thinking, art direction, client adaptations and publishing). After someone finishes the concept, if you come with a similar idea and publish it on a global site like this, you are in risk of hearing the 'done before' comment, with all the reason, even if you hadn't see the ad before.
Now, do you really think that is not the same thinking/visual going on in this campaign as in the other?
No, I don't see any resemblance at all.
Also, the "Romeo & Julienne etc..." campaign was published before the one published by TE4M Bogotá in THIS SITE, but who knows who published it first in real media?
What we need to do is find where it was published originally and see the release date on that media. But I suppose that would be too much work...
So what can we do? Maybe both campaign can live together in peace, in the land where all intelligent campaigns go because they were really far from each other and I believe in people, and I believe that people don't steal each other's ideas in this bussiness.
You have to be kidding saying that there is no resemblance at all.
On the other hand, I agree that if you see a work on a magazine or site or tv or youtube of course you wouldn't steal it, it would be a professional suicide!
I also think that in this business, you have to be informed about what's going on in the rest of the world. I mean, now is easier than ever to see what's going out there (to assure that your work won't appear at Joe LaPompe's site).
I can see how the coincidences happen... A product appears with x benefit, there's a usp; and there you go, writing about it. But, the work shouldn't stop there, we have to do some extra work to make our ads unique. Take for example the Harvey Nichols, PS2, Havaianas, or The Economist ads... those are masterpieces, because the people behind walked the extra mile, finding the essence of the brand and then taking it to the max.
http://adsoftheworld.com/media/print/mcdonalds_big_mac
So you finally get to work on the Sony account and you fuck it up by being mediocre. Way to go.
Dear Anakin Acevedo,
if you really don't see any paralles to the (various) other posted campaigns, I'm seriously worried about your mental health. In fact, I'm 110% sure "Anakin Acevedo" is only synonym - I could swear you're one of the dudes mentioned in the credits and now you desperately try to defend your (solid, but done before and done better) work.
wow, so many argument about whether or not this is copied from the earlier works.
Well, I really like this ad. I think it's very simple, clever, and catch my attention even as a thumbnail. BUT THEN, I click on the link of the people said it was copied from other ads, and it is clear that those are far better executed and much more brilliant.
But a good idea is a good idea, and imitation is a biggest form of flattery right? Although, may be I should be telling this to the first guy who did it. ha ha ha.
-Tung
--good idea is enemy of great idea
If nothing else i believe sony deserves an original idea and not something thats been done before and done better to make it worse!
anakin avocado is this site's panty sniffin ghandi perv. so please let him alone.