Sony Bravia: Nessie

Nessie on 200Hz.

Advertising School: Lisbon Ad School
Art Directors: Diego Freitas, Rita Moreira
Copywriter: Tiago Caldeira
Published: February 2009

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27 comments

brndnrap8's picture
brndnrap8
170 pencils

YAY! Water Sasquash!

http://www.brandonrapert.com/

Guest's picture
Guest
LoveSounds's picture
LoveSounds
125 pencils

LOVELY AD! :-D

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NatalieM's picture
NatalieM
1687 pencils

Yes, the Arena ad is much more focused.

Quietglover's picture
Quietglover
59 pencils

totally agree with you :)

Guest's picture
Guest

nice,
now you can see that it is not a munster at the first time.
good consept

Guest's picture
Guest

shoo, after seeing the arena ad i think it's a F- for the students. unless of course they've never, ever, ever (cross their hearts) seen the arena work.

Guest's picture
Guest

gud one !!

Guest's picture
Guest

that is some nasty picture quality. all it does is zoom in on bad photoshopping.

Guest's picture
Guest

:(

Guest's picture
Guest

Lochness monster??? How orignal!!! :o

Guest's picture
Guest

Done by canon for their new camera, back in 1990!! Look for it one some one show book.

kalpesh78's picture
kalpesh78
2580 pencils

Lochness ideas are OVERUSED. ABUSED and SCREWED. please don't keep doing these. Ivan you too should avoid any lochness ideas.

ideas....30 minutes nahi toh free.

Crave's picture
Crave
95 pencils

agree, unless the concept is totally new or brilliant, otherwise, the image of Lochness is as typical as an image of an UFO.

Guest's picture
Guest

Jeez, even I did this concept back in the very early '90s. For Fuji videotape. We also had Bigfoot and UFOs.

And if I've done it, you know it isn't that good. :))

jonybeta's picture
jonybeta
364 pencils

I agree, with the overused of Nessie, the idea its not wrong but the execution can be much better.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture
Guest

Bad photoshopping
Not a very original idea
But i kind`o like it anyways....

Guest's picture
Guest

stop use this image

Cocktails's picture
Cocktails
10 pencils

I believe that the Arena ad has a different speech, for me it says that if you wear the swimsuit you'll have the skills of a sea creature, and the Sony ad implies that you will be able to recognize a real mosnter from a fake one due to the hd of the screen.

I dont see why everyone is comparing the ad's they have different speech's, maybe the same use of the image but they don't mean the same.

eldeadevis's picture
eldeadevis
306 pencils

Lonchness ideas will keep on winning, just take a look at Cannes 2008 print. I like it, I guess a good follow up would be the Yeti, also very used before, but never this way, and that´s all that matters.

Guest's picture
Guest

cool

Guest's picture
Guest

i think some caption may need

Guest's picture
Guest

Great idea. The creature has only been out of focus. haha Very good. Nice work.

Guest's picture
Guest

Love it.

Guest's picture
Guest

Yeah. It's great. Been done 50 times, but great.

What are you people thinking?

Guest's picture
Guest

//Yeti, also very used before, but never this way, and that´s all that matters.//

As I mentioned earlier, this exact same concept HAS been done before. For Fuji videotape.

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