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Boat

Agency: 
Published/Aired: 
April 2008
780
Description: 

Print advertisment created by Euro RSCG, Argentina for Sony, within the category: Gaming.

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sanchez, Mariano Duhalde, Pedro Pappalardo, Tony Waissmann
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Comments (7)

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krautland's picture
krautland
Activity Score 3216

this could have been an interesting viral campaign had you added the brand information to the poster itself.
just a little bit more work and it would have been contemporary as opposed to a throwback to 1995.

too bad.

ivancapo's picture
ivancapo
Activity Score 88

There is a viral campagin:

http://youtube.com/watch?v=-pJg-dCP1VY

alialli's picture
alialli
Activity Score 211

I like the campaign but brand is just not standing out. Also art needs a lot more dramatization.

rambambiro's picture
rambambiro
Activity Score 57

I don't agree, because I think the art of this ad is trying to show realism instead of dramatism. I really like the campaign.

step 1 step 2's picture
step 1 step 2
Activity Score 38

Should pseudo-critics just shut up?

Arebehn's picture
Arebehn
Activity Score 50

krautland you are absolutely right.

Mc Cain's picture
Mc Cain
Activity Score 29

I think it's a solid campaing.

Good work guys!

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