Sony Blue Ray HD: Fly

Advertising Agency: TBWA Perú
Creative Director / Copywriter: Cosi Santibañez
Art Directors: Celso Zelada, Carlos Pastor
Account Executive: Elizabeth Armas
Producer: Juan Zevallos

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46 comments

izmild's picture
izmild
770 pencils

Smart...!

artiam's picture
artiam
123 pencils

really???

Guest's picture
Guest

Did she always had a fly and we didnt noticed?

Guest's picture
Guest

really what? why not? student...

artiam's picture
artiam
123 pencils

riight..

this is so absurd, as if her entire life on film and photo she had a fly resting on her face.

if you think this idea holds for more than 5 seconds 'Guest', i can assure that you wouldn't make it into my shop's mail room

Guest's picture
Guest

No me queda muy claro lo que quieren decir.
No era un lunar sino una mosca y eso lo descubrimos gracias a a tecnología Blu ray?
Prefiero la mentira de un vhs entonces.
No creo q el beneficio de la marca esté reflejado de la mejor manera.

Guest's picture
Guest

Es una excelente idea!!!, y tu eres un poco tonto. Para hacer comentarios tan mediocres como ese, mejor ponte a estudiar otra cosa que no sea ni parecido a la publicidad, porque te vas a morir de hambre...Un consejo, tómalo o déjalo.

Guest's picture
Guest

nice.

Guest's picture
Guest

i dont understand this ad can any one explain

Guest's picture
Guest

it's an old bad breath joke.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Gives me the willies but I like it. BTW, this has nothing to do with bad smells or bad breath as some of you have stated. All the ad is saying is that with a better picture, you'll see that she has a fly on her face instead of a mole. You people are thinking way too hard. Flys don't just hang out on manure or things that smell bad. They also land on flowers, fruit, walls and windows.

corporal_hicks's picture
corporal_hicks
365 pencils

Yep, there was always a fly in there but nobody noticed until you see her face closer in hd.
It works for me, nice.

Guest's picture
Guest

Cool! She must had a very bad breath...

LoveSounds's picture
LoveSounds
125 pencils

:-DDDDDDDDDDDDDDDDD

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LoveSounds's picture
LoveSounds
125 pencils

Nice, smart and it works for me as well.

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woss's picture
woss
24 pencils

nice and elegant...

Tomyang's picture
Tomyang
42 pencils

She smells as bad as my fart.

Guest's picture
Guest

Yeah, typical insightful AOTW commentary.

Guest's picture
Guest

Creo que el producto pudo haber tenido un a presencia más elegante en lugar de ese parcho blanco en donde lo colocaron.

Guest's picture
Guest

Hahaha, internet loves cheap shots like this.

http://www.stillad.com

Guest's picture
Guest

Le falta un copy...

suma's picture
suma
54 pencils

No hace falta

Guest's picture
Guest

Smart.. Cheerz.

hellosurjeet's picture
hellosurjeet
16 pencils

Really Good !

sehmi singh surjeet

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

sneakyhands's picture
sneakyhands
1857 pencils

saw the same idea in school for hddvd, done better too. sorry no link

Guest's picture
Guest

horroroso

Aphex's picture
Aphex
264 pencils

Una mosca? que beneficio tan débil!!... yo creo que ese aparatito tiene tanto poder de definición que te hace ver hasta la psoriasis de la rubiecita!!!

Me gusta más el aviso de Cindy Crawford para Cloret's. Conecta mejor en todo sentido. Qué roche este aviso peruano...

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

El beneficio no es la mosca... eso es lo bueno del aviso, poder de definición...

por cierto, qué es psoriasis?

Donald Draper's picture
Donald Draper
137 pencils

It's a good one.

pulchinela's picture
pulchinela
1054 pencils

great!

Guest's picture
Guest

lindo aviso

Guest's picture
Guest

i knew there was something more to that mole!

capywriter's picture
capywriter
5511 pencils

I like this sense of humor. Good stuff!

capywriter's picture
capywriter
5511 pencils

by the way... I don't need HD to tell me that Gorbatsjov has been carrying a piece of red carpet on top of his head...

Guest's picture
Guest

Who is this???

Guest's picture
Guest

me gusta

2d2's picture
2d2
8 pencils

La idea es muy buena. Transmite perfectamente el mensaje de la alta definición de esos equipos.

2d2's picture
2d2
8 pencils

...y es divertido!

Guest's picture
Guest

muy buena idea felicidades a todos menos a rizo patrón que nunca hace nada

danoder's picture
danoder
53 pencils

It's sad that so many people involved in Advertising and Graphic Design who writes stupid posts doesn't got a single spark in their brain to catch the sense of humor of a poster. Personally, I think the idea is great, original and it doesn't pretend to be more than "making people smile" when they see it. The art was perfectly done, in full screen, the fly seems like you could touch it. Great job!

jumendoza's picture
jumendoza
40 pencils

Que pésimo aviso

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Nice... Interesting...

Guest's picture
Guest

Beautiful.

Telmofernando's picture
Telmofernando
2 pencils

bacán

Telmo Quiroz

hpplacra's picture
hpplacra
21 pencils

great and clever!

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