7 comments

jonybeta's picture
jonybeta
364 pencils

Great insight, but the ad can go so much further.
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture
everartz
7613 pencils

nonetheless zafra.. they've picked a "not very smart" pictures to show the importance of timing, art is not a wow! layout needs a lot more to highlight the message which is not coming across.. for example they could have made it look like a real shot with the focusing point or area and the red recording button.. etc..
this is lame and not working for me..
--
everartz

| Everartz |

Saeed Salem's picture
Saeed Salem
57 pencils

i think they should go for an extreme visual... like making her topless

Kateter's picture
Kateter
2029 pencils

I like the concept a lot.
by far the best execution is the 'workers'. why? because they use the famous photo which wouldn't exist if the moment was missed. and this is the way to go: using Marylin Monroe with her skirt down, explosion of Challenger (OK, maybe a bit too far) and other famous photos.
this way they could get a fabulous series.
this way and with improved design ;-)

bark's picture
bark
2 pencils

some photo's better than others. i can see rights management getting in the way. because its a real ad. unlike all the singapore and dubai ads on this website. good job.

evarartz probably works in pharma. or is a student.

fersvax's picture
fersvax
1237 pencils

Timing is something. Bad Photoshop is another. This could look better.

FER.

speakeasy's picture
speakeasy
59 pencils

the fact that so much is being said,in itself says the ad works!

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