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Action

Published/Aired: 
May 2008
1020
Description: 

Print advertisment created by Saatchi & Saatchi, Australia for Sony, within the category: Electronics, Technology.

Not every action movie needs to be a major production.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Shannon Sutherland
Photographer: Fiona Morris
Copywriter: Kathy Mattick
Producers: Alice Quiddington, Jeremy De Villers

Comments (5)

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Highest Rated

kusseejner's picture
kusseejner
Activity Score 242

Children in advertising are not funny or cute. Unless their are your own. They are stupid. Please stop.

morising's picture
morising
Activity Score 17

love the campaign.. it's cute.

lucaszaiden's picture
lucaszaiden
Activity Score 93

Very nice idea...

.

kusseejner's picture
kusseejner
Activity Score 242

Children in advertising are not funny or cute. Unless their are your own. They are stupid. Please stop.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

It may be difficult for you to believe, but not all advertising is created to please or amuse you. I'll bet this campaign worked quite well for the product.

That being said, i agree that children are not funny or cute. In advertising or anything.

hexen's picture
hexen
Activity Score 4

It's not really about product selling. It's the benefit the users get from using the videocam.
I guess this campaign would appeal to parents more.

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