Sonovision Sound Studios: Boxer
We don’t just do sounds. We create pictures.
Advertising Agency: DraftFCB, South Africa
Creative Directors: Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008
We don’t just do sounds. We create pictures.
Advertising Agency: DraftFCB, South Africa
Creative Directors: Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008
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11 Comments
????
from guangzhou/canton china
Tears.
Intelligent ads are the need of the hour.
Really bad. Why are the audio annotations so small? and why do they all end in mp3? I get what they want to say but it's a little ham fisted.
Doin' it for the points
oh my god, it's awful
http://jazarah.net/
the idea is nice, actually. but the execution falls very flat. too bad
I totally agrre, a real photo would be way better.
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brandon
www.brandonknowlden.com
??????????????????????
esta chevre.
[ http://eltubedeyou.blogspot.com ]
I kinda like it. And no, a picture wouldn't be better... they're talking about 'creating a picture', not as in 'just shooting it with a camera', but as in 'combining lots of elements to create a whole'... like painting.
I think paintinngs and illustrations are right here - its hows that they create style with sound.
I think it would help if the sound labels were stylistically named too, e.g. 'vintagebell.mp3' instead of just 'bell.mp3', or 'retrocameraflashbulb.mp3' instead of more generic 'flashbulb.mp3'
With more attention to detail on the mp3's I think these would be well nice. And like sburns4 said on the page before, an interactive web ad would be the dugz bawz.
We're going to need more lube.
maybe you are right but this way it doesn't call attention at all, you would just skip it on a magazine or whatever