Sonovision Sound Studios: Boxer

Sonovision Sound Studios: Boxer

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008

Your rating: None Average: 7 (12 votes)

Comments

dynatop's picture

????

Tears.

Really bad. Why are the audio annotations so small? and why do they all end in mp3? I get what they want to say but it's a little ham fisted.

jazarah's picture

oh my god, it's awful

http://jazarah.net/blog/

the idea is nice, actually. but the execution falls very flat. too bad

I totally agrre, a real photo would be way better.
--
brandon

www.brandonknowlden.com

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the_capywriter's picture

I kinda like it. And no, a picture wouldn't be better... they're talking about 'creating a picture', not as in 'just shooting it with a camera', but as in 'combining lots of elements to create a whole'... like painting.

I think paintinngs and illustrations are right here - its hows that they create style with sound.

I think it would help if the sound labels were stylistically named too, e.g. 'vintagebell.mp3' instead of just 'bell.mp3', or 'retrocameraflashbulb.mp3' instead of more generic 'flashbulb.mp3'

With more attention to detail on the mp3's I think these would be well nice. And like sburns4 said on the page before, an interactive web ad would be the dugz bawz.