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Cavalry

Agency Network: 
Published/Aired: 
January 2008
Description: 

Print advertisment created by FCB, South Africa for Sonovision, within the category: Professional Services.

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert

Comments (6)

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Highest Rated

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I think you're missing a key element to this, it looks to me that they've specifically chosen particular styles and periods in art history. It is showing that it is more than just using sounds to create pictures, but to create a sense of place and environment. (evoking the senses)

A good example is with the new Bentley car; the sound designers recorded sounds of antique shops and used things like the grandfather clock ticking noise for indicators, and old shop bell noises for alert sounds where there are usually mundane beeps in other cars.

Its a business thats getting bigger, it'll have more relevance too as things lose their mechanical sounds with technology moving.

We're going to need more lube.

sloppy4's picture
sloppy4
Activity Score 1494

seems like a better web idea,where you could click on the sounds.

as it is, it's just a bad pun on "create pictures" get it, it's a famous picture, and sounds can create a picture.

where's the "yawn.mp3"

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I think you're missing a key element to this, it looks to me that they've specifically chosen particular styles and periods in art history. It is showing that it is more than just using sounds to create pictures, but to create a sense of place and environment. (evoking the senses)

A good example is with the new Bentley car; the sound designers recorded sounds of antique shops and used things like the grandfather clock ticking noise for indicators, and old shop bell noises for alert sounds where there are usually mundane beeps in other cars.

Its a business thats getting bigger, it'll have more relevance too as things lose their mechanical sounds with technology moving.

We're going to need more lube.

JFDreamer's picture
JFDreamer
Activity Score 176

Yeahp, just giving a situation the sound file isn't enough. The concept is interestering, this is not the execution though (in my humble opinion of course).

jaja, nice the "yawn.mp3"

Disco Munky's picture
Disco Munky
Activity Score 3890

"poop noise.mp3"

Doin' it for the points

john doe's picture
john doe
Activity Score 1571

I like it.

krautland's picture
krautland
Activity Score 3216

I never thought I'd say this about a draft fcb or grey ad but I like this.
the elaborate art direction is appropriate, the idea is interesting...

damn, what is happening to me?

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