Advertisement

Boxer

Agency: 
Published/Aired: 
January 2008
Description: 

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert

Comments (11)

Log in or register to post comments

Highest Rated

FernandoFrangi's picture
FernandoFrangi
Activity Score 63

maybe you are right but this way it doesn't call attention at all, you would just skip it on a magazine or whatever

dynatop's picture
dynatop
Activity Score 212

????

Totto's picture
Totto
Activity Score 685

Tears.

Intelligent ads are the need of the hour.

Disco Munky's picture
Disco Munky
Activity Score 3890

Really bad. Why are the audio annotations so small? and why do they all end in mp3? I get what they want to say but it's a little ham fisted.

Doin' it for the points

jazarah's picture
jazarah
Activity Score 1262

oh my god, it's awful

Wordnerd's picture
Wordnerd
Activity Score 6692

the idea is nice, actually. but the execution falls very flat. too bad

bknowlden's picture
bknowlden
Activity Score 3647

I totally agrre, a real photo would be way better.

coolburp's picture
coolburp
Activity Score 45

??????????????????????

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
capywriter's picture
capywriter
Activity Score 5509

I kinda like it. And no, a picture wouldn't be better... they're talking about 'creating a picture', not as in 'just shooting it with a camera', but as in 'combining lots of elements to create a whole'... like painting.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I think paintinngs and illustrations are right here - its hows that they create style with sound.

I think it would help if the sound labels were stylistically named too, e.g. 'vintagebell.mp3' instead of just 'bell.mp3', or 'retrocameraflashbulb.mp3' instead of more generic 'flashbulb.mp3'

With more attention to detail on the mp3's I think these would be well nice. And like sburns4 said on the page before, an interactive web ad would be the dugz bawz.

We're going to need more lube.

FernandoFrangi's picture
FernandoFrangi
Activity Score 63

maybe you are right but this way it doesn't call attention at all, you would just skip it on a magazine or whatever

Advertisement