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The Insight Story, Beauty

Agency: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Y&R, Switzerland for Sonntags Zeitung, within the category: Media.

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Christian Bobst, Philipp Skrabal
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer: Scheffold Vizner
Consultant: Marcel Mägerle, Manuela Wettstein

Comments (9)

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Highest Rated

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Visually interesting, but I get a little lost on the message. I mean, I get the general idea that an "insight" story digs down through the layers, but I still feel like I'm supposed to come away with something else and I can't fully decipher it.

Guest's picture
Guest

good

Billoughsby's picture
Billoughsby
Activity Score 5142

Too true.

That's it.

Cheerriiee's picture
Cheerriiee
Activity Score 952

matrioshkas are getting old..but this one is used cleverly

Guest's picture
Guest

ver well done; but i think frankenstein is more handsome than the creature above it....

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Visually interesting, but I get a little lost on the message. I mean, I get the general idea that an "insight" story digs down through the layers, but I still feel like I'm supposed to come away with something else and I can't fully decipher it.

Guest's picture
Guest

isnt this devoce has been used so many times. the recent The Economist campaign from india used a similar idea and won Cannes thia year.

sold's picture
sold
Activity Score 3305

if you rationalize, almost all ads will fail, jeff...

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

very good !!

Himanshu Prabhakar

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

this is my favorite! Is amazing! Well done!

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