Sonntags Zeitung: The Insight Story, Beauty

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Christian Bobst, Philipp Skrabal
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer: Scheffold Vizner
Consultant: Marcel Mägerle, Manuela Wettstein


Guest's picture


Billoughsby's picture
5095 pencils

Too true.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Cheerriiee's picture
952 pencils

matrioshkas are getting old..but this one is used cleverly

Guest's picture

ver well done; but i think frankenstein is more handsome than the creature above it....

JeffGreenhouse's picture
310 pencils

Visually interesting, but I get a little lost on the message. I mean, I get the general idea that an "insight" story digs down through the layers, but I still feel like I'm supposed to come away with something else and I can't fully decipher it.

Guest's picture

isnt this devoce has been used so many times. the recent The Economist campaign from india used a similar idea and won Cannes thia year.

sold's picture
3265 pencils

if you rationalize, almost all ads will fail, jeff...

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

very good !!

Himanshu Prabhakar

Rastamathamba420's picture
251 pencils

this is my favorite! Is amazing! Well done!

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