Sonntags Zeitung: The Insight Story, Beauty
Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Christian Bobst, Philipp Skrabal
Copywriter: Martin Stulz
Art Director: Lukas Wietlisbach
Photographer: Scheffold Vizner
Consultant: Marcel Mägerle, Manuela Wettstein


9 Comments
good
Too true.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
matrioshkas are getting old..but this one is used cleverly
ver well done; but i think frankenstein is more handsome than the creature above it....
Visually interesting, but I get a little lost on the message. I mean, I get the general idea that an "insight" story digs down through the layers, but I still feel like I'm supposed to come away with something else and I can't fully decipher it.
Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com
isnt this devoce has been used so many times. the recent The Economist campaign from india used a similar idea and won Cannes thia year.
if you rationalize, almost all ads will fail, jeff...
very good !!
Himanshu Prabhakar
this is my favorite! Is amazing! Well done!
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