Sonax Xtreme Car-polish
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ekki Frenkler
Art Director: Miro Moric
Graphic Design: Patrizia Marroni
Photpgrapher: Anatol Kotte
Published: August 2007
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23 Comments
Love the concept, very well executed
Congratulations!!! great job and execution!
these ads just saved the day. fantastic work. I'm really envious.
very very good. excellent idea and execution
http://canofthought.blogspot.com
good, good, good.
buenisimo!
count me in. the whole campaign is just beautiful!
Just great. I'm sure this will get some awards.
MINDBLOWING work! truly amazing idea as well as execution..
~ old habits die hard, older ones never do ~
a little bit like =>
http://adsoftheworld.com/media/print/kiwi_kwix_wax_ceiling?size=_original
That's exactly what I thought of when I saw this.
great work
I don't like the idea, saw it way too often.
grey cph made this one a few years ago for a carwash
very nice execution
aww it took me a little while to understand :)
the whole image is just a reflexion on a car right?
yeah I loved the idea, the execution is not good enough
awesome. i even didn't get it before i opeded the large size of the file. great work.
cannes 2008! congrats! ;-)
The idea is not new, you can find this on almost every product that talks about polish surfaces but I can say that between all the ads that I saw about those polish product, this one is very well done! Nice art.
gr8. simply gr8!!
life's got just one figure of speech.....irony!
Good Lord, I was feeling really stupid for a moment until I caught the door handle in the upper-right corner.
Love it on account of the beautiful artwork :D
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
nice artwork. I got fooled by a second.
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Bravo. This is strong, intellectual advertising that gets the point made. Well done.