SONAX Xtreme car-care products: Xtreme car-polish, 4

SONAX Xtreme car-care products: Xtreme car-polish, 4

Sonax Xtreme Car-polish

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ekki Frenkler
Art Director: Miro Moric
Graphic Design: Patrizia Marroni
Photpgrapher: Anatol Kotte
Published: August 2007

Your rating: None Average: 8.3 (39 votes)
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Comments

Submitted by Ayerif on Wed, 2007-10-24 08:25.

Love the concept, very well executed

Submitted by danestevez on Wed, 2007-10-24 08:33.

Congratulations!!! great job and execution!

Submitted by Kateter on Wed, 2007-10-24 08:45.

these ads just saved the day. fantastic work. I'm really envious.

Submitted by axelk on Wed, 2007-10-24 09:01.

very very good. excellent idea and execution
http://canofthought.blogspot.com

Submitted by xaxa on Wed, 2007-10-24 09:05.

good, good, good.

Submitted by Damn on Wed, 2007-10-24 10:10.

buenisimo!

Submitted by elmikel on Wed, 2007-10-24 10:25.

count me in. the whole campaign is just beautiful!

Submitted by tipptapp on Wed, 2007-10-24 10:54.

Just great. I'm sure this will get some awards.

chintan ruparel's picture
Submitted by chintan ruparel on Wed, 2007-10-24 11:04.

MINDBLOWING work! truly amazing idea as well as execution..

~ old habits die hard, older ones never do ~

Submitted by thiso on Wed, 2007-10-24 11:13.

a little bit like =>
http://adsoftheworld.com/media/print/kiwi_kwix_wax_ceiling?size=_origi...

thirty6chambers's picture
Submitted by thirty6chambers on Wed, 2007-10-24 18:25.

That's exactly what I thought of when I saw this.

Submitted by juliangray on Wed, 2007-10-24 12:59.

great work

Submitted by salamandos on Wed, 2007-10-24 13:09.

I don't like the idea, saw it way too often.

Submitted by jonesroth on Wed, 2007-10-24 14:10.

grey cph made this one a few years ago for a carwash

Submitted by ahmedshebl on Wed, 2007-10-24 16:10.

very nice execution

Submitted by GillSans on Wed, 2007-10-24 18:24.

aww it took me a little while to understand :)
the whole image is just a reflexion on a car right?
yeah I loved the idea, the execution is not good enough

Submitted by arz_diana on Wed, 2007-10-24 20:20.

awesome. i even didn't get it before i opeded the large size of the file. great work.

Submitted by amsterdam73 on Wed, 2007-10-24 20:47.

cannes 2008! congrats! ;-)

Submitted by Spider on Thu, 2007-10-25 02:42.

The idea is not new, you can find this on almost every product that talks about polish surfaces but I can say that between all the ads that I saw about those polish product, this one is very well done! Nice art.

abhishake.das's picture
Submitted by abhishake.das on Thu, 2007-10-25 05:15.

gr8. simply gr8!!

Rachel.Mann's picture
Submitted by Rachel.Mann on Thu, 2007-10-25 09:43.

Good Lord, I was feeling really stupid for a moment until I caught the door handle in the upper-right corner.

Love it on account of the beautiful artwork :D

Submitted by kyao888 on Tue, 2007-10-30 14:48.

nice artwork. I got fooled by a second.

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Submitted by AriesDW on Sun, 2007-11-04 02:12.

Bravo. This is strong, intellectual advertising that gets the point made. Well done.

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