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Sommer: Paper bags, 1
Advertising Agency: e21, Brazil
Creative Director: Ricardo tronquini
Art Directors: Ricardo Tronquini, Tiago Junqueira
Copywriter: Matheus Lehembauer
Illustrator: GRB
Photographer: Fabian Gloeden
Production: Mariza Finck
Published: July 2008
Comments
Very cool series, great concept for the photographer, and wonderful art direction. The little details are great fun.
what's the concept?
For me the concept is clear, the "sommer people" versus the "boring people" with the papper bags
boring parents, kool kids. i'm neither, but it's a bit insulting.
i don't think it refers to parents. Look at the third ad the "parent" is playing playstation?! This is more like a student republic or something like that.
ok, he does play a video game, but if i didn't get the chance to see the 3rd one? the rest 3 have no such "student republic" clues at all ( to my eyes at least...)
I see. Like in soap operas where 30 years old have 20 years old kids.
amatour.
freelancers are amateurs...sorry man...get a job.
bauer ... in d third ad no ones playin play station .... d parent is at the basin :)
Is the idea that the paper bag people are the boring versions of their hipper, "Sommer" selves? If so I think I like the concept, and I do like to photography and art direction, but they don't quite fit together, there may have been a clearer way to execute.
www.twoifbysee.com
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