SeanMartin's picture

Very cool series, great concept for the photographer, and wonderful art direction. The little details are great fun.

picopalqlea's picture
999 pencils

what's the concept?

bauer's picture
124 pencils

For me the concept is clear, the "sommer people" versus the "boring people" with the papper bags

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

boring parents, kool kids. i'm neither, but it's a bit insulting.

bauer's picture
124 pencils

i don't think it refers to parents. Look at the third ad the "parent" is playing playstation?! This is more like a student republic or something like that.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

ok, he does play a video game, but if i didn't get the chance to see the 3rd one? the rest 3 have no such "student republic" clues at all ( to my eyes at least...)

pedrera's picture
88 pencils


marton.santos's picture
37 pencils

freelancers are amateurs...sorry man...get a job.

aintnobusy's picture
30 pencils

bauer ... in d third ad no ones playin play station .... d parent is at the basin :)

kristy's picture
7 pencils

Is the idea that the paper bag people are the boring versions of their hipper, "Sommer" selves? If so I think I like the concept, and I do like to photography and art direction, but they don't quite fit together, there may have been a clearer way to execute.

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