Sominex Nighttime sleep-aid: Mallet

Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk

Related videos by Shutterstock

9 comments

CrossEyedSnake's picture
CrossEyedSnake
28 pencils

So do you wake up with a headache? This wasn't well thought out now, Was it?

mikelite's picture
mikelite
1031 pencils

three bad visual puns that make me think sominex is for Looney Tunes characters.

http://mikelightman.com/blog

HowardRoark's picture
HowardRoark
109 pencils

Actually I love them. I think is a very different way to advertise in this category of products where the ads themselves could put you to sleep. This is a fun, fresh take on the issue. I also think we all should stop behaving and tawking like those mediocre-Im-gonna-lose-my-job-scared-shitless-brand managers...after all this should be a creative forum..Yes one might wake up with a headache...but I ask...¿do you really think a HAMMER/FYING PAN / BOXING GLOVE will pop up out of the box of sleeping pills?? or do you really just dont get the visual metaphore...(that this pills will knock you out) ah! I know... you were being sarcastic!!! oh poor me. sorry. hahaha.

cheers.

www.garciarobles.net

Rog's picture
Rog
6094 pencils

Tell me boys, how DOES Scratchy keeps reappearing in the next episode?

>>>> That's not an ad. THIS is an ad.

shahid.h's picture
shahid.h
256 pencils

poor thought.

Alistair C.'s picture
Alistair C.
692 pencils

ok, so you fall asleep quickly, like hit by a hammer; i get that and it's funny. in a cartoon. but in real life you also wake up with a headache, as if you were sedated. this tells me this drug is not good for me.

mikepants2005's picture
mikepants2005
504 pencils

What a load of shit! This campaign reads to me like the product gives you a thumping headache. Why would I want that when I can drink 15 pints and snort 5 grams of coke!

Tripioso's picture
Tripioso
468 pencils

Come on guys. It knocks you out.

Life's a Trip. Enjoy the Ride!

biabitch's picture
biabitch
298 pencils

i like it. simple. funny.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments