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Sominex Nighttime sleep-aid: Mallet
Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk
Comments
So do you wake up with a headache? This wasn't well thought out now, Was it?
three bad visual puns that make me think sominex is for Looney Tunes characters.
• http://mikelightman.com/blog •
Actually I love them. I think is a very different way to advertise in this category of products where the ads themselves could put you to sleep. This is a fun, fresh take on the issue. I also think we all should stop behaving and tawking like those mediocre-Im-gonna-lose-my-job-scared-shitless-brand managers...after all this should be a creative forum..Yes one might wake up with a headache...but I ask...¿do you really think a HAMMER/FYING PAN / BOXING GLOVE will pop up out of the box of sleeping pills?? or do you really just dont get the visual metaphore...(that this pills will knock you out) ah! I know... you were being sarcastic!!! oh poor me. sorry. hahaha.
cheers.
www.garciarobles.net
Tell me boys, how DOES Scratchy keeps reappearing in the next episode?
>>>> That's not an ad. THIS is an ad.
poor thought.
ok, so you fall asleep quickly, like hit by a hammer; i get that and it's funny. in a cartoon. but in real life you also wake up with a headache, as if you were sedated. this tells me this drug is not good for me.
What a load of shit! This campaign reads to me like the product gives you a thumping headache. Why would I want that when I can drink 15 pints and snort 5 grams of coke!
Come on guys. It knocks you out.
Life's a Trip. Enjoy the Ride!
i like it. simple. funny.
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