Sominex Nighttime sleep-aid: Frying pan

Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk

Related videos by Shutterstock

17 comments

mishkaa's picture
mishkaa
296 pencils

stupid.........

Rog's picture
Rog
6094 pencils

ka-DUH!

>>>> That's not an ad. THIS is an ad.

toti's picture
toti
35 pencils

what a great way to go to sleep... Communication should build the brand image, not make a fool out of it...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

But, in all fairness, maybe that's the image they wanted. A light-hearted, accessible brand. With all the imagery of butterflies, sheep and floating lights that you just can't seem to turn off that their competitions are using, maybe they wanted something that got the message across in a more direct way. Bang, lights out, sweet dreams!

That said, the most creative sleeping aid drug ad (or pharmaceutical advertising, period) is for Rozerem with the line "Your dreams miss you." I wish there were more idea-driven priscription drug ads like that out there.

Temple's picture
Temple
9621 pencils

I 've been having sleep problems for a zillion years, and speaking from a consumer's POV, it's a great campaign. Now, if I were a picky, lame art director or a jealous overweight copywriter, i'd find something vitriolic to write.

Rog's picture
Rog
6094 pencils

ka-POW!

>>>> That's not an ad. THIS is an ad.

toti's picture
toti
35 pencils

OK than I'm going to ask you to explain to us, you know -the picky and the fat one's- why do you think its a great campaign? Cuz I only see one person here who is vitriolic.

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

c'mon guys, what the campaign is just saying is that Sominex'll knock you out! THINK.

Big ideas are often small

Rog's picture
Rog
6094 pencils

ka-POw!

>>>> That's not an ad. THIS is an ad.

JFDreamer's picture
JFDreamer
176 pencils

simple. for those who don't like it, less cannes and more work my friends. people don't give a crap about intelligent ads or whatever we consider makes an ad good. honestly, I think this works. if it'll win cannes or whatever, don't think so.

Rog's picture
Rog
6094 pencils

ka-POW!

>>>> That's not an ad. THIS is an ad.

HowardRoark's picture
HowardRoark
109 pencils

Actually I love them. I think is a very different way to advertise in this category of products where the ads themselves could put you to sleep. This is a fun, fresh take on the issue. I also think we all should stop behaving and tawking like those mediocre-Im-gonna-lose-my-job-scared-shitless-brand managers...after all this should be a creative forum..Yes one might wake up with a headache...but I ask...¿do you really think a HAMMER/FYING PAN / BOXING GLOVE will pop up out of the box of sleeping pills?? or do you really just dont get the visual metaphore...(that this pills will knock you out) ah! I know... you were being sarcastic!!! oh poor me. sorry. hahaha.

cheers.

www.garciarobles.net

Rog's picture
Rog
6094 pencils

ka-POW!

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

Fun campaign. Like it.
Not to be taken by children... or over-intellectuals.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
6094 pencils

ka-POW!

>>>> That's not an ad. THIS is an ad.

Tripioso's picture
Tripioso
468 pencils

It's funny that cartoon concept. I like it.

Life's a Trip. Enjoy the Ride!

Rog's picture
Rog
6094 pencils

and... ka-POOOWWWW!

>>>> That's not an ad. THIS is an ad.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments