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Sominex Nighttime sleep-aid: Boxing glove
Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk
Comments
Horrible Art.
ShanGhai!
Uh yeah... I want a sleep aid that leaves me sore and bruised!
I can see where the concept came from, but I think they missed the mark
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President, Singularity Design
www.singularitydesign.com
Tell me more about why this idea's is bad boysszzzzzzzzzzzzzZZZZZZZZZZZZZ....
Chirpy little campaign. Like it.
>>>> That's not an ad. THIS is an ad.
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