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Frying pan

Agency Network: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by Publicis, United States for Sominex, within the category: Pharmaceutical.

Advertising Agency: Publicis Mid America, Dallas
Executive Creative Director: Shon Rathbone
Group Creative Director: Eric Moncaleano
Creative Director / Writer: Steve Grimes
Associate Creative Director / Art Director: Dolph Kawalec
Photographer: John Parker
Illustrator: Clive Biley (Retouching and 3D)
Print Producer: Brad Robinson
PrePress: Schawk

Comments (17)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

ka-DUH!

>>>> That's not an ad. THIS is an ad.

mishkaa's picture
mishkaa
Activity Score 296

stupid.........

Rog's picture
Rog
Activity Score 6082

ka-DUH!

>>>> That's not an ad. THIS is an ad.

toti's picture
toti
Activity Score 35

what a great way to go to sleep... Communication should build the brand image, not make a fool out of it...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

But, in all fairness, maybe that's the image they wanted. A light-hearted, accessible brand. With all the imagery of butterflies, sheep and floating lights that you just can't seem to turn off that their competitions are using, maybe they wanted something that got the message across in a more direct way. Bang, lights out, sweet dreams!

That said, the most creative sleeping aid drug ad (or pharmaceutical advertising, period) is for Rozerem with the line "Your dreams miss you." I wish there were more idea-driven priscription drug ads like that out there.

Temple's picture
Temple
Activity Score 11337

I 've been having sleep problems for a zillion years, and speaking from a consumer's POV, it's a great campaign. Now, if I were a picky, lame art director or a jealous overweight copywriter, i'd find something vitriolic to write.

Rog's picture
Rog
Activity Score 6082

ka-POW!

>>>> That's not an ad. THIS is an ad.

toti's picture
toti
Activity Score 35

OK than I'm going to ask you to explain to us, you know -the picky and the fat one's- why do you think its a great campaign? Cuz I only see one person here who is vitriolic.

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

c'mon guys, what the campaign is just saying is that Sominex'll knock you out! THINK.

Big ideas are often small

Rog's picture
Rog
Activity Score 6082

ka-POw!

>>>> That's not an ad. THIS is an ad.

JFDreamer's picture
JFDreamer
Activity Score 176

simple. for those who don't like it, less cannes and more work my friends. people don't give a crap about intelligent ads or whatever we consider makes an ad good. honestly, I think this works. if it'll win cannes or whatever, don't think so.

Rog's picture
Rog
Activity Score 6082

ka-POW!

>>>> That's not an ad. THIS is an ad.

Howard Roark's picture
Howard Roark

Actually I love them. I think is a very different way to advertise in this category of products where the ads themselves could put you to sleep. This is a fun, fresh take on the issue. I also think we all should stop behaving and tawking like those mediocre-Im-gonna-lose-my-job-scared-shitless-brand managers...after all this should be a creative forum..Yes one might wake up with a headache...but I ask...¿do you really think a HAMMER/FYING PAN / BOXING GLOVE will pop up out of the box of sleeping pills?? or do you really just dont get the visual metaphore...(that this pills will knock you out) ah! I know... you were being sarcastic!!! oh poor me. sorry. hahaha.

cheers.

www.garciarobles.net

Rog's picture
Rog
Activity Score 6082

ka-POW!

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

Fun campaign. Like it.
Not to be taken by children... or over-intellectuals.

>>>> That's not an ad. THIS is an ad.

Rog's picture
Rog
Activity Score 6082

ka-POW!

>>>> That's not an ad. THIS is an ad.

Tripioso's picture
Tripioso
Activity Score 470

It's funny that cartoon concept. I like it.

Life's a Trip. Enjoy the Ride!

Rog's picture
Rog
Activity Score 6082

and... ka-POOOWWWW!

>>>> That's not an ad. THIS is an ad.

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