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62 comments

k-rocka's picture
k-rocka
428 pencils

Why would anyone want their product associated with global warming/pollution?

ketjans's picture
ketjans
2 pencils

OH... ¡TOING!

jonathanrioux's picture
jonathanrioux
86 pencils

The idea has already been used by Diesel Clothing with their "Global Warming Ready Campaign". Companies that are using a topic like global warming are doing it because it is the most sensitive topic in the news right now. People are very sensible toward this topic and it is effective to capture attention and also to be remembered. I agree, it is not so good for the brand image, but for brand awareness, it could be a useful tool.

Bigbird's picture
Bigbird
112 pencils

i doubt anyone would want their brand to be remembere like this. I don't know who came up with this and i don't wanna know who approved it.

JDizzle's picture
JDizzle
14 pencils

Spreads so much heat you'll melt polar ice and put N.Y. under water?

Why don't you say "Spreads so much heat your house will catch on fire and burn to the ground"?

You're not taking the sensitivites of Global Warming into play here.

Any one have a reference to the Diesel ads "Global Warming Ready"? At least they addressed
the issue instead of being cheeky with it.

ivan's picture
ivan

The irony is that by using a heater you're contributing to global warming, not because of the heat it emits, but because it uses electricity, which is produced by burning fossil fuels in power plants.

Ivan Raszl, admin of AotW

mrtalented's picture
mrtalented
2175 pencils

couldn't agree more. maybe the creative team should get to see 'an inconvenient truth'.

Spanky's picture
Spanky
4898 pencils

to be fair, nyc under 200 feet of water is probably seen as a good thing in chile right now. not to mention the rest of the world.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

that's a terrible comment, and I doubt anyone would agree with you. I don't agree with a lot of American decisions lately, but I certainly don't wish death on 9 million people.

ivan's picture
ivan

The sea will rise slowly. It will not kill many, but will make them poor and homeless.

Ivan Raszl, admin of AotW

Spanky's picture
Spanky
4898 pencils

exactly

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

ha, you say 'exactly' like you've proven some point or something. So they wouldn't die, there'd just be 9 million men, women and children homeless? Well, when you put it that way...

Spanky's picture
Spanky
4898 pencils

i say exactly because that's what i meant. no, i don't think chileans want to see a few million people die. but i do think they hate america at the moment. as does the better part of the world.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

The 'better' part of the world? Is that a figure of speech or are you getting at something?

I'm a Scotsman, not and America, but don't get you're meaning?

Explain?

-----------------------------
It's only an ad.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Yea I'm not American either, just a very close neighbour, but this guy has no idea what point he is trying to make. He made a very stupid comment and now he's just trying to pull his head above water. No pun intended.

Spanky's picture
Spanky
4898 pencils

i would call you stupid. but i believe your problem is ignorance. many parts of the world don't like america. chile in particular. and i'm not just referring to the war in iraq. though, that plays no small part. america helped assassinate their democratically elected leader once upon a time. as a result, chileans tend to be rather anti-american. now, do you have anything intelligent to say? didn't think so. but thanks for sharing all the same.

Spanky's picture
Spanky
4898 pencils

better part of the world, means most of the world. as in most of the world has a negative opinion of america right now.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

listen meathead, you wanna go around spewing your hate-filled bullshit, go ahead - but don't be surprised when someone calls you on it. Now if you regret saying what you said, just say so, because your pathetic attempts to justify yourself are laughable. Of course lots of people are mad with the United States right now, me being one of them. But wishing death on New York city is extreme. A bunch of guys thought like you once and flew a couple planes into the world trade centres. Think about who and what you sound like before you open your mouth.

And don't respond with how terrible the United States is. I'm not from there, I don't care to hear why you don't like them.

Spanky's picture
Spanky
4898 pencils

hey dipshit. read more. type less. i already told you i don't think chileans want to see a few million people dead. but as you should know by now, they hold a strong anti-american sentiment. and many would find some humor in a fictional catastrophic disaster. so feel free to admit you don't know shit about chile. or history in general.

and contrary to your asinine assumption, i'm not anti-american myself in the least. but i have lived all over the world. including south and central american. and i have a little better understanding of their sentiments. so like i said, unless you have anything intelligent to say, bugger off.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Nobody cares that Chileans don't like the US. Get over it. You haven't justified yourself in the least. I was never arguing with you that Chileans don't like the US, so I don't know why you keep saying that. If you say they don't, then they don't. Nobody's arguing with you there. The problem is that you have no point.

Spanky's picture
Spanky
4898 pencils

the problem is you're an idiot. it's a chilean ad run in chile. some people objected to it based on it showing a catastrophic disaster. i simply pointed out that given their strong anti-american sentiment, seeing nyc under 200 feet of water wasn't necessarily a bad thing. from there, you proceeded to demonstrate your complete lack of understanding of their history and culture. congrats.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

It's all so very sad. you have my pity.

Spanky's picture
Spanky
4898 pencils

self-righteous ignorance suits you. keep up the good work.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

i was never being ignorant. I'm not sure you know the meaning of the word. If you say chileans hate america, I believe you. Where's the ignorance?

Spanky's picture
Spanky
4898 pencils

if you were aware just how much chileans do hate america (and i seriously doubt you were) then your posts would be best described as stupidity. their sentiments of the united states rival those of middle eastern countries. the us helped assassinate a democratically elected leader and bring a psychopathic dictator to power. this lead to the deaths of thousands of innocent people. and a loss of freedom. so again, if you were aware of this, as you would have us believe, you would be exceedingly stupid not to realize that an anti-american image would have some appeal to many chileans. by the way, i fully expect this to fly completely over your head. but your feeble insults are welcome all the same. cheers.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

again, why do you keep trying to prove to me how much chileans hate americans? I get it man. enough already. And sorry that I don't know the entire history of chile. I'm sure you know everything about Canada.

Spanky's picture
Spanky
4898 pencils

stupidity and poor reading comprehension skills. you've got it all going for you. you're the best.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I understood everything you wrote. America has been terrible to your country. I get it. you need a hug?

Spanky's picture
Spanky
4898 pencils

chile's not my country, you dolt. if you had the intelligence, not to mention the reading skills, of a two year old you would know that. but thank you again for the mindless drivel. you've made my day.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

how should i know you're not from chile?

Spanky's picture
Spanky
4898 pencils

the fact that i'm talking about chileans in third person should be your first clue. the fact that i'm not anti-american should be your second. and if all else fails, the fact that every assumption you've made has been wrong should tell you something. then again, the fact that you're an idiot explains a lot.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm from Canada. If I refer to Canadians in the third person, that doesn't make me any less Canadian. but nice try. I'll give you that - you're very good at trying. A for effort. I'm leaving work now. Try and have a good weekend.

Spanky's picture
Spanky
4898 pencils

you've made a very convincing argument. you assumed i was chilean. you were wrong. you assumed i hate america. you were wrong. you assumed i support terrorism. you were wrong. on top of that, when you edited your comment, you admitted your ignorance of chilean history and culture. in effect, you admitted you were wrong. you're just too stupid to know it. have a nice weekend, wanker.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Alright. This has been quite silly. It's Monday. New Week. I'm calling a truce.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

How on earth can you think thats a good thing?

Why you would say that?

JDizzle's picture
JDizzle
14 pencils

Hmmm... Not exactly sure how that's fair?

EL TRUCHO SALVAJE's picture
EL TRUCHO SALVAJE
40 pencils

POR FIN ALGO BUENO DE CHILE
SALUDOS CABROS

El hígado's picture
El hígado
16 pencils

NO ME PARECE PARA NADA BUENO...HASTA AHORA LOS CHILENOS MANDAN POR MANDAR NOMÁS...COMO LA PORQUERÍA DE NIKE CARACOL Y TORTUGA, ETC, ETC,ETC...PARECEN AVISOS DE PRIMER GRADO EN LA UNIVERSIDAD...YA NO MANDEN POR MANDAR!!!!!

San Pateste's picture
San Pateste
139 pencils

no se a que marca le gustaría involucrarse con el calentamiento global, si la vemos por otro lado esta bien, la estufa calienta tanto que derrite los polos.
En fin, bonita gráfica, pésima relación con la marca.
VAMOS CHILE, QUE ALGUIEN SUBA ALGO BUENO!!!
Leo Burnett y McCann chile están dejando a la publicidad Chilena como las weas, ponganse las pilitas.

JDizzle's picture
JDizzle
14 pencils

Sorry to keep harping on this... But why is it good El Trucho?

franksandres's picture
franksandres
172 pencils

Why NY if they´re from chile?

Rusio's picture
Rusio
326 pencils

I think they had to show something that everybody knows.
Sure, the could have used a chilean monument or building or statues.
But how many people know chilean monuments, buildings or statues.
Thats why NY.

El hígado's picture
El hígado
16 pencils

A TODOS LOS CHILENOS...YA PUEDEN DEJAR DE MANDAR PURO TRUCHO?, QUE APARTE YA MANDAN POR MANDAR, PORQUE LA MAYORIA DE ÉSTAS SON PÉSIMAS!

Rusio's picture
Rusio
326 pencils

El Higado:
Por que no te preocupas de hacer un buen o mal comentario de la grafica y nada mas.
No te la tomes con los chilenos. Si mandan trucho es problema de ellos, no de vos.

Saltsea's picture
Saltsea
321 pencils

C'mon, be a little bit more easy...this is not bad at all.

AndresBotero's picture
AndresBotero
78 pencils

Es un concepto demasiado basico, demasiado obvio, falto "quemar neurona" un poco mas....

franksandres's picture
franksandres
172 pencils

protectthechilean.org

lchiesi's picture
lchiesi
130 pencils

Hmm, wait.

I'm Chilean, and i'll post in english hoping that everybody gets this.

I personally don't like this ad because of the same reason everyone else has spoke out before. Ok, the product benefit is REALLY POWERFULL, but it speaks crap about the brand.

I also feel that this Chilean ad, like the Nike ones from McCann Erickson maybe shouldn't be here, but I feel the same about lots of other campaigns from other parts of the world. And I think it's necessary for those who don't know what's a good or a bad ad, to start building up that "critic sense".

Now, my question is...
Why the f**k are we Chileans being so harsh and unrespectfull with our own colegues? Or worse, i don't know why Peruvians are speaking crap about us, cuz i've never really seen a Mind Blowing campaign from peru lately.

That's all.
Respect guys...

PD: Chaqueteros de mierda.

Punch's picture
Punch
614 pencils

Opaaaaaaaaaaaaaaaaaaaaa!!!

Comenzaste bien, fuiste diplomático y terminaste convirtiendote en lo que criticas.

No importa la nacionalidad, ni el idioma.

Lo que aquí importa es si estas ideas aportan o no aportan.

Lo cierto es que de un tiempo a esta parte aparecen muchos avisos chilenos que tienen más pinta de truchos, pero muy mal enfocados. Y la verdad siempre se hace notar. Te guste o no te guste.

Tengo varios amigos chilenos, buenos amigos, y el tema de la rivalidad entre nosotros los peruanos y chilenos, sólo existe entre los pobres de mente. Si nunca viste una campaña que te volara la cabeza de Perú, me parece que deberías informarte un poco más.

Otra cosa más: "Aquí también se opina en español". No sientas temor muchacho.

"no silencies lo que no sabes expresar".

sakibafridi's picture
sakibafridi
167 pencils

I love the globalness of this forum, or any forum on AOTW for that matter, however I have one issue. CAN WE ALL PLEASE POST IN ENGLISH? I would hate to miss the comments (and the jokes) because I didn't understand them. As we are all looking at work done in english, perhaps posting in english would be good too. Or, if you really want to post in your native language, that's fine; but at least translate that into english as well so the rest of us can understand. Thanks for understanding guys.

creative420's picture
creative420
279 pencils

I guess.. after dubai.. its chile..

yessir's picture
yessir
18 pencils

I can understood the idea, but I really don't like their concept.

eastonellis's picture
eastonellis
34 pencils

Qué es lo que te puede volar la cabeza? A mi me encanta David Lynch y Won Kar Wai, pero encuentro que Zoolander es de culto, de gusto hay mucho escrito, y el gusto que tenemos habla de como somos. Desde mi gusto hay muchas piezas que he considerado relevantes en dirección de arte, en sus textos o en su idea, piezas que han sido destrozadas y alabadas, y es ahí el punto de discusión, si es trucha o no es trucha depende de quién las envié, pero si gusta o no es otro tema. Creo que los comentarios que bordean los nacionalismos estúpidos sobran, creo que ser soberbio también. En todas partes hay talento y si los gringos, europeos o brasileños se llevan más premios en Cannes es porque también envían más piezas, y no seamos ingenuos, todos los países mandan truchos. A veces es lo único que les queda a los creativos cuando no saben o no pueden vender una idea a un cliente que es cerrado, clasista, tradicional, miope y el departamento de cuentas es similar. Mientras exista el legítimo derecho a crear y creer que las ideas son lo importante, vamos, y posteemos nuestras opiniones con toda libertad, mientras no caigamos en ridiculismos xenófobos y nacionallistas.

Rog's picture
Rog
6094 pencils

Great!
This brand is living up to its name!
How did it go in the market?
I'm guessing Chileans might enjoy a joke at the US's expence.
They are one of the main causes of the problem.;D

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I don't like it.

The thinking is all over the place.

3/10

El hígado's picture
El hígado
16 pencils

SEÑORES, EN NINGÚN MOMENTO MI INTENCIÓN ERA METERSE CON LA NACIONALIDAD, SI UN CONJUNTO DE PUBLICISTAS CHILENOS MANDAN AVISOS BUENOS O MALOS O CUALES FUERA, LO LÓGICO ES QUE DIGA "AVISOS CHILENOS", SI FUERAN CHINOS, DIRÍA "AVISOS CHINOS"...OSEA, QUE NO VEO POR QUÉ SENTIRSE ALUDIDOS POR TEMAS DE NACIONALIDAD...

ACÁ MIS COMENTARIOS:

LA LÍNEA DE HORIZONTE Y EL FOCO DEL AVISO (SE SUPONE EL BRAZO), NO ESTÁN CORRECTAMENTE UBICADOS EN EL ESPACIO, HAY DESPROPORCIÓN...SEGUNDO, LA MANO ESTÁ MAL MONTADA, INCLUSO LA CALIDAD DE LA FOTO NO ESTÁ ESTÁ EN LA MISMA CALIDADQUE LA DEL MAR Y CIELO, Y ESTÁ MAL CALADA...TERCERO, LA SOMBRA QUE PROYECTA EL BRAZO SOBRE EL MAR NO VA CON LA UBICACIÓN DE LA LUZ (NO ES COHERENTE)...CUARTO, EL BRAZO DEBERÍA PROYECTAR UN REFLEJO EN EL AGUA, DADO QUE ESTÁ SOBRE LA MISMA...QUINTO, CON RESPECTO AL CONCEPTO ME PARECE BÁSICO Y SU RECURSO DE CONSECUENCIA TAMBIÉN...

SALUDOS

PoKeT's picture
PoKeT
57 pencils

Si la estufa se vende en Chile, por que no poner la "torre entel" en vez de la estatua de la libertad.

El hígado's picture
El hígado
16 pencils

OTRO PUNTO MÁS PARA PROBAR LO QUE DIGO....LOS QUE EMPEZARON CON TEMAS DE NACIONALIDAD FUERON OTROS Y NO YO:

"Submitted by San Pateste on Fri, 2007-04-13 14:31.
no se a que marca le gustaría involucrarse con el calentamiento global, si la vemos por otro lado esta bien, la estufa calienta tanto que derrite los polos.
En fin, bonita gráfica, pésima relación con la marca.
VAMOS CHILE, QUE ALGUIEN SUBA ALGO BUENO!!!
Leo Burnett y McCann chile están dejando a la publicidad Chilena como las weas, ponganse las pilitas".

"Submitted by EL TRUCHO SALVAJE on Fri, 2007-04-13 14:26.
POR FIN ALGO BUENO DE CHILE
SALUDOS CABROS"

SALUDOS

Mantufayo's picture
Mantufayo
580 pencils

Me gustan los comentarios en español, pero no me gusta la critica xenofóbica y vacía.

I like the commentaries in Spanish, but I do not like empty and xenophobic criticizes

Que se hable español!

tigor's picture
tigor
48 pencils

Sumpah deh gua nggak ngerti komen-komennye.

Ape lu kata deh, coy!

eastonellis's picture
eastonellis
34 pencils

Hablando de esta polémica idea, creo que se utilizó la estatua de la libertad para darle un sentido más universal a la idea.

Edge's picture
Edge

first off im a jr art director/graph designer
i want to say i actually like this ad.
it's simple and to the point.
nice one.

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