Advertising Agency: BBDO Moscow, Russia
Art Director / Copywriter: Holger Paasch
Photographer: Ivan Frolov
Food stylist: Pavel Rogozin
Published: March 2008
this gives me a horrible taste in my mouth, like detergent, like the detergent they're trying to sell. the plate is clean, but i thought it was for some sort of whipped topping before i saw the dishwasher tablets.
That confused me too. But although it looks more like a 'dishwasher soapy sauce', I think they really intend to show a whipped topping. At least that's my conclusion since they don't use the product in a similar way in the other 2 ads...
Comments
Simple, elegant, to the point. Love it. Nothing earth-shaking, but that doesnt matter. It grabs your attention and makes its message.
Do 'food stylist' and '3D designer' mean the same thing in Russian?
- adsactly! -
pretty elegant and clean. By the way, the woman use Somat to wash the table too?
That's not a table. That's heaven.
that is not an answer. plz answer him.
this gives me a horrible taste in my mouth, like detergent, like the detergent they're trying to sell. the plate is clean, but i thought it was for some sort of whipped topping before i saw the dishwasher tablets.
That confused me too. But although it looks more like a 'dishwasher soapy sauce', I think they really intend to show a whipped topping. At least that's my conclusion since they don't use the product in a similar way in the other 2 ads...
- adsactly! -
This is the kind of ad that i consider a "so what ad" ...no real idea just good food stylist and clean image.
Simple ideas are the best !
Like the concept, but what about the table, is she eating on a bigger plate or something? too much white in my humble opinion.
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Don't try to stand out of the crowd; avoid crowds altoghether.
white table + white plate + freakishly good looking hand + succulent srawberry = ad
oh.
*****
SJB
Good fantastic... concept...
Everything was thinked. Elegant and sensual hands works perfectly with the stawberries, and the idea of white is "very clear"
"Imagination is more important than knowledge"
my initial thought was... "is that tablet soda melting the strawberry?"
just a thought...
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