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Shoes

Agency: 
Published/Aired: 
August 2008
Description: 

Somarec. Tyres for all.

Advertising Agency: C'Direct, Le Lamentin, Martinique
Creative Director / Art Director: Hugues lison
Copywriters: Sabrina Rimbaud, Jacques Brunet
Photographer: Vianney Saintenoy
Retouching: Studio10

Comments (15)

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Highest Rated

raavigeorgian's picture
raavigeorgian
Activity Score 2444

love the visual...can't relate to the copy instantly...

Andy-B's picture
Andy-B
Activity Score 280

Yeah....
The idea is not fresh, but its nice

Guest's picture
Guest

DO your job JOE LA POMPE and stop them!

esteb's picture
esteb
Activity Score 673

Which planet do you belong?
This was done so many times!

wasuntitled's picture
wasuntitled
Activity Score 30

The idea is perfect to promote the shoe

WASANTHA

dadada's picture
dadada
Activity Score 1720

is the ad for the shoe or the tire ?

Everybody is creative, be yourself.

Dozer's picture
Dozer
Activity Score 149

agree, you know i think this could be better if the add was for the shoes
-just my opinion-

peak900's picture
peak900
Activity Score 211

this is 80's

pmoniz's picture
pmoniz
Activity Score 35

"Pirelli. Power is nothing without control."

corporal_hicks's picture
corporal_hicks
Activity Score 365

Ronaldo???

CharlieR's picture
CharlieR
Activity Score 92

very very old idea. sorry.

phoamcor's picture
phoamcor
Activity Score 1284

Old, old, old idea.

Carl Lewis Pirelli TV spot of him running and jumping across the ocean, lands in USA, looks down and feels his bare feet and the sole of his foot is a tire tread. Won at Cannes and every other award show.

Fail and an extra kick in the n*ts for being co creatively lazy.

Hugues Lison's picture
Hugues Lison
Activity Score 22

Come on... there's nothing in common with the Pirelli ads (oh yes... the foot... my god... we use a foot) Be serious, this is not the same concept (a foot is not a concept...)

littlecake's picture
littlecake
Activity Score 54

I would so dig to have a pair of shoes that could take me through terrain like that, oh wait it's for tires....AGAIN!

icarodoria's picture
icarodoria
Activity Score 66

Are we on the 1980s?

raavigeorgian's picture
raavigeorgian
Activity Score 2444

love the visual...can't relate to the copy instantly...

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