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Somarec: Shoes
Somarec. Tyres for all.
Advertising Agency: C'Direct, Le Lamentin, Martinique
Creative Director / Art Director: Hugues lison
Copywriters: Sabrina Rimbaud, Jacques Brunet
Photographer: Vianney Saintenoy
Retouching: Studio10
Published: August 2008
Comments
Yeah....
The idea is not fresh, but its nice
Which planet do you belong?
This was done so many times!
That's why he has written 'the idea is not fresh'. For God's sake, at least read one's comment before getting offensive...
The idea is perfect to promote the shoe
is the ad for the shoe or the tire ?
agree, you know i think this could be better if the add was for the shoes
-just my opinion-
this is 80's
"Pirelli. Power is nothing without control."
Ronaldo???
very very old idea. sorry.
Old, old, old idea.
Carl Lewis Pirelli TV spot of him running and jumping across the ocean, lands in USA, looks down and feels his bare feet and the sole of his foot is a tire tread. Won at Cannes and every other award show.
Fail and an extra kick in the n*ts for being co creatively lazy.
Come on... there's nothing in common with the Pirelli ads (oh yes... the foot... my god... we use a foot) Be serious, this is not the same concept (a foot is not a concept...)
I would so dig to have a pair of shoes that could take me through terrain like that, oh wait it's for tires....AGAIN!
Are we on the 1980s?
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