thedesignaddict's picture
5415 pencils

Nice idea, but the photography is weak.

scarfinati's picture
836 pencils

How is it weak?

The wide angle lens/slight distortion works for the message, and the composition is great, kudos to AD. A nice triangle achieved to the way i read it from

Skateboard to

kid approaching painful fall to

solution to


Roger Keynes's picture
Roger Keynes
5498 pencils

Love this.
Put it in the Cannes 2012 file.
Great stuff, Ukraine.

The Jobless Writer
Will Think for Salary

bhuvneshwar.chd's picture
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

tamer samy's picture
tamer samy
683 pencils

So he already knows that he will fall down, and that's why he got his glass of water !

Fera Groove's picture
Fera Groove
201 pencils

Looks like scam. Plus it is done. Well done Will Rust.

iambusy's picture
2219 pencils

Credits for copying

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Alexandr Katkov
Digital artist: Dmitriy Shishkin
Photographer: Goran Tacevski
Account Director: Zoriana Kachurak
Strategic Planner: Martin Alles


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